Tiêu đề Statista - Social Commerce in Vietnam.pdf ✅

DIGITAL & TRENDS Social commerce in Vietnam
Table of Contents 1 01 Overview Internet economy size SEA 2024, by country 04 E-commerce market value in Vietnam 2014-2023 05 Average annual revenue per e-commerce user on consumer goods 2019-2022 06 Channel preference for online shopping Vietnam 2019-2022 07 Penetration rates of e-commerce channels among consumers Vietnam Q3 2024 08 02 Social media usage Social media users in Vietnam 2020-2029 10 Leading active social media apps among consumers Vietnam in Q3 2023, by generation 11 Daily time spent using social networks Vietnam Q2 2018-Q3 2024 12 Main reasons for using social networks among internet users Vietnam Q3 2024 13 03 Social commerce usage Online shoppers who made purchases via social commerce Vietnam 2022, by context 15 Usage of social media for brand research Vietnam Q3 2023, by platform type 16 Share of enterprises using social commerce Vietnam 2019-2022 17 Share of enterprises advertising on social media in Vietnam 2019-2022 18 04 Social commerce platforms Social media platforms used for shopping Vietnam 2023 20 Facebook preference rate for shopping Vietnam Q3 2024, by generation 21 Share of people preferring TikTok for online shopping Vietnam Q3 2024, by generation 22 Share of enterprise websites/apps integrated social media Vietnam 2023, by platform 23 05 Social commerce products Most purchased items among consumers on social media Vietnam 2023 25 Leading FMCG categories for social commerce purchases Vietnam 2022, by value share 26 Fastest-growing FMCG categories for social commerce purchases Vietnam 2022 27 Influence of social media on consumer purchase decision in Vietnam 2022, by category 28 06 Influencer marketing Share of people who followed social media influencers Vietnam 2023 30 Share of people who purchased a product due to influencer endorsement Vietnam 2023 31 Type of influencers whose endorsed products were purchased by people in Vietnam 2023 32 Products purchased by consumers based on influencer endorsement in Vietnam 2023 33 07 Consumer behavior Spending per trip on FMCG via online channels Vietnam 2022, by online platform type 35 Increase in online spending of consumer goods Vietnam 2022, by online platform type 36 Frequency of using social commerce Vietnam 2023 37 Main reasons for shopping on social media Vietnam 2023 38
Table of Contents 2 Main barriers to shopping on social media Vietnam 2023 39