Tiêu đề The LinkedIn DM Playbook ✅

helping founders get inbound leads consistently – how it works 1. Define Your Goal: Is your outreach aimed at booking a call, building rapport, or sharing a resource? Example: “If your goal is to book a call, ensure the conversation naturally leads to that ask within 3–4 messages.” 2. Have a Conversation Flow: ○ Step 1: Start with rapport-building. Example: “Hi [Name], I noticed your post about [topic]. It really resonated with me!” ○ Step 2: Offer value. Example: “I’ve seen a similar challenge with clients in [industry]. Would you like me to share what worked for them?” ○ Step 3: Close with a clear CTA. Example: “If you’re open to it, let’s hop on a quick call this week to explore ideas further.” 3. Sending Generic Messages Personalization is the cornerstone of successful LinkedIn outreach. Generic, one-size-fits-all messages not only fail to stand out but also risk damaging your credibility. Examples of Generic Messages: ● “Hi, I help businesses grow. Let’s connect.” ● “Hi [Name], I see you’re in [industry]. Let’s collaborate!” Why Personalization Matters: ● It shows that you’ve done your homework. ● It makes the recipient feel valued and seen. How to Personalize Effectively: 1. Reference Their Content or Profile: Example: “Hi [Name], I saw your recent post about [topic]—your take on [specific point] really stood out to me.” 2. Acknowledge Their Pain Points: Example: “Hi [Name], I work with consultants who struggle to convert LinkedIn leads into clients. Does that sound familiar?” 3. Tailor Your Offer: Example: “Hi [Name], I noticed you’re focused on scaling [specific aspect]. I have a free resource that might help—would you like me to send it?” 4 | The LinkedIn DM Playbook