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2 INTRODUCTION MESSAGE FROM CEO Dear Royal Enfield Family, I am pleased to introduce the Service Process Manual for Royal Enfield, a comprehensive guide designed to streamline and elevate our service operations. This manual embodies our commitment to excellence in customer service and reflects the dedication of our team to deliver unparalleled experiences to our valued customers. Within these pages, you will find detailed procedures, best practices, and protocols that define our service standards. It serves as a vital tool for every member of our team, providing clarity and guidance in deliver- ing consistent, high-quality service at every touchpoint. As we continue to uphold the legacy of Royal Enfield, let us embrace this manual as a roadmap for ex- cellence, ensuring that every interaction with our customers reflects the passion and craftsmanship that define our brand. Thank you for your dedication to our customers and our mission. Together, let us strive for excellence in service. Best Wishes, Govindarajan B Chief Executive Officer Royal Enfield