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PURPOSIVE COMMUNICATION Gabriel G. Uriarte, Ph.D. Compiler Chapter 01 INTRODUCTION TO COMMUNICATION CLASS DISCUSSION AND SHARING Teacher and Students Interaction TOPICS A. Definition and Elements of Communication B. Models of Communication C. Functions and Importance of Communication CLASS DISCUSSION A. Definition and Elements of Communication B. Models of Communication C. Functions and Importance of Communication CLOSING THOUGHTS A. Definition and Elements of Communication B. Models of Communication C. Functions and Importance of Communication LEARNING ACTIVITIES A. Definition of Terms B. Identification Test C. Thought Provoking Questions D. Critical Thinking Questions E. Multiple Choice Test F. Take Home Exam OBJECTIVES General Objective: To equip students with foundational knowledge and skills in purposive communication. This involves understanding the principles, processes, and contexts of communication to effectively convey messages with clear intention and purpose across various mediums and settings. Through this course, students
will develop the ability to critically analyze communication scenarios, adapt their communication strategies to diverse audiences, and enhance their overall communicative competence in both personal and professional environments. Enabling Objectives: Here are enabling objectives on the Introduction to Communication: 01. Understand Communication Principles: Explain the basic principles and elements of communication. Describe different models and theories of communication. 02. Analyze Communication Contexts: Identify various contexts in which communication occurs, such as interpersonal, group, organizational, and mass communication. Analyze the influence of context on communication effectiveness. 03. Develop Effective Communication Skills: Demonstrate the ability to construct clear and purposeful messages. Practice active listening and effective feedback techniques. 04. Adapt Communication Strategies: Evaluate the needs and characteristics of diverse audiences. Modify communication strategies to suit different cultural, social, and professional contexts. 05. Enhance Written and Oral Communication: Develop skills in writing clear, concise, and purposeful documents. Practice delivering effective oral presentations with clarity and confidence. 06. Utilize Digital Communication Tools: Explore various digital tools and platforms for communication. Demonstrate proficiency in using digital media to enhance communication.
07. Critical Thinking and Problem Solving: Apply critical thinking skills to analyze communication issues and challenges. Develop problem-solving strategies to address communication barriers. 08. Ethical and Responsible Communication: Understand the ethical considerations in communication. Demonstrate responsible and ethical communication practices in various scenarios. 09. Collaboration and Teamwork: Work effectively in teams to achieve communication objectives. Develop collaborative communication skills for group projects and discussions. 10. Evaluate Communication Effectiveness: Assess the effectiveness of different communication methods and strategies. Provide constructive feedback to improve communication performance. A. Definition and Elements of Communication Definition of Communication: Communication is the process of transmitting information, ideas, emotions, skills, and knowledge by using symbols, words, gestures, and expressions. It is a dynamic and continuous process that involves the exchange of messages between individuals or groups with the intention of achieving mutual understanding. In the context of purposive communication, this process is intentional and goal-oriented, designed to achieve specific outcomes or objectives.

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