Nội dung text M1-2-Understanding Online Marketing Channels.pdf
Understanding Online Marketing Channels What We Will Cover: • Different Traffic Acquisition Channels • Pro’s & Con’s of each Channel • Placement in Buying Cycle
Traffic Acquisition Channel Website/ Mobile App Traffic =~ Footfall in Brick and Mortar Low Traffic will lead to Low sales possibility
Traffic Acquisition Channel Direct Indirect Branded Traffic: People directly typing your URL’s on browsers, Previously aware People clicking on your available web URL on some web properties.
Traffic Acquisition Channel Direct Indirect Search Referral Branded Traffic: People directly typing your URL’s on browsers, Previously aware People clicking on your available web URL on some web properties. People coming through search engines From Links on any other web platform
Traffic Acquisition Channel Direct Indirect Search Referral Branded Traffic: People directly typing your URL’s on browsers, Previously aware People clicking on your available web URL on some web properties. People coming through search engines From Links on any other web platform Organic Paid