Tiêu đề Real Estate Brand-Guidelines-REO.pdf ✅

1 Real Estate One Brand Guidelines
2 About Real Estate One Clients receive quality, family-grown service when working with our family of companies. Serving our state for almost 90 years, Michigan is more than our market. It’s our home. We are a Michigan-based company and the largest real estate broker in the state. On a national scale, we rank 8th in the country. Our fourth generation family business consists of five real estate brands, Real Estate One, Max Broock, Johnstone & Johnstone, Charles Reinhart Company and Advantage Realty, as well as our one-stop-shop of real estate services including John Adams Mortgage Company, Ann Arbor Mortgage Company, Front Street Mortgage Company, Capital Title Insurance Agency, Insurance One Agency, Relocation America International and Rental Management One. As a member of our family, your business is built on the core values of excellence, caring, integrity, teamwork and empowerment. You are an agent for a “Michigan Top Workplace,” a title our family of companies has earned for the past seven years through cultivating a positive and motivating culture. Together, we strive daily to fulfill our mission of creating the best real estate experience through our family of services.
3 Excellence Going above and beyond – exceeding expectations in all we do. We establish expectations, recognize success, provide the best customer service, and practice and embrace continuous improvement. Caring Valuing relationships and demonstrating concern and respect for others. We give back to our community, show empathy and flexibility, listen and respect diverse opinions, and celebrate success. Integrity Aligning our values and behaviors in an honest, ethical, and responsible manner. We honor our commitments, communicate honestly and constructively, comply with laws and regulations, assume responsibility for our actions, and do the right thing. Teamwork Having exceptional people working together throughout our family of companies. We rely on each other, work toward common goals, respect one another, and collaborate with each other. Core Values Empowerment Making independent decisions that support our mission, vision and values. We own the decisions we make, engage fully in our work, question the status quo, and find solutions.
4 The Real Estate One Brand Great brands build strong bonds with their audience by being consistent. They are instantly recognizable and immediately stand for something. They speak a common language, despite the fact that they may be speaking to very different people from very different places. From business cards to listing presentations to websites, adhering to these guidelines ensures that the look and feel of Real Estate One remains consistent across all mediums. While we always encourage creativity and out-of-the-box thinking, we want to stay true to our roots when representing our brand.