Tiêu đề NielsenIQ - The Ultimate Guide to Omnichannel_March25.pdf ✅

2 A welcome from Andrew Criezis Competition for consumer attention has never been higher. To capture their attention—and win their business—manufacturers and retailers must provide a simple, frictionless experience wherever customers shop, be it online or in-store. To succeed in this dynamic environment, you need a comprehensive understanding of consumer behavior, effective activation strategies, and cutting-edge measurement tools across all channels. A successful omnichannel strategy begins with high-quality data across all omni touchpoints, specific to the region and even the country in which you and your customers are engaging. This is NIQ’s wheelhouse, and it’s why we’re so excited to share this guide with you. In these pages, you’ll discover the insights and strategies you need to succeed in today’s global omnichannel environment—and to prepare for what’s coming next. More specifically, we offer: • an overview of the current omni landscape—including an exploration of regional nuances within the United States, Western Europe, and Asia Pacific; • a look at emerging channels like social commerce and the metaverse; • a breakdown of the measurement, activation, and consumer levers of growth brands can focus on to win; • a summary of proven pricing and promotion, merchandising and assortment, and automation and orchestration tactics; and • a roadmap of next steps you can pursue today to strengthen tomorrow’s omnichannel growth. By leveraging our extensive network and partnerships, you’ll gain access to deep-dive analyses into market trends (regional and global), consumer behaviors, and competitive landscapes. Our expertise in data analytics, consumer research, and digital technology will help provide the actionable insights required to grow your organization’s revenue and build lasting brand loyalty. Andrew Criezis President, Omni Commerce
3 Table of Contents 04 Introduction 06 What does the omni landscape look like today? 29 Channels to watch 32 What brands should focus on to win 37 Additional considerations 41 Your next steps 42 Contacts Click on the contents to navigate
4 Manufacturers are facing an expanding omnichannel environment. Introduction In today’s retail environment, competition for consumer attention is fiercer than ever. Shoppers demand a frictionless journey across all touchpoints (be it in-store or online)—and every interaction with a brand or retailer impacts the customer experience. Manufacturers and retailers alike are setting out to deliver an exceptional customer experience to every consumer, at every engagement, across all channels. To accomplish that goal, they must craft an omnichannel strategy rooted in best-in-class data. That data—when properly leveraged— can form the backbone of a sweeping plan that’s well positioned to deliver value across the retail landscape. SOCIAL IN-STORE ONLINE MARKETPLACE Shoppers demand a frictionless journey ... Here’s how the right data and strategies can help you stay ahead of trends.