Nội dung text Dave Chaffey, Fiona Ellis-Chadwick - Digital Marketing (2022, Pearson).pdf
DIGITAL MARKETING F01 Digital Marketing 00969.indd 1 20/01/2022 11:43
At Pearson, we have a simple mission: to help people make more of their lives through learning. We combine innovative learning technology with trusted content and educational expertise to provide engaging and effective learning experiences that serve people wherever and whenever they are learning. From classroom to boardroom, our curriculum materials, digital learning tools and testing programmes help to educate millions of people worldwide – more than any other private enterprise. Every day our work helps learning flourish, and wherever learning flourishes, so do people. To learn more, please visit us at www.pearson.com/uk F01 Digital Marketing 00969.indd 2 20/01/2022 11:43
Dave Chaey Fiona Ellis-Chadwick DIGITAL MARKETING Eighth Edition Harlow, England • London • New York • Boston • San Francisco • Toronto • Sydney • Dubai • Singapore • Hong Kong Tokyo • Seoul • Taipei • New Delhi • Cape Town • São Paulo • Mexico City • Madrid • Amsterdam • Munich • Paris • Milan F01 Digital Marketing 00969.indd 3 20/01/2022 11:43