Tiêu đề Section 3.pdf ✅

AS / Level – Business (9609) – [Essays] – PAPER 1 AATIK TASNEEM | AS / LEVEL: BUSINESS (9609) | 03041122845 2 OUTLINE Def > USP > A USP presents a unique proposition to the customer in the marketplace superior to the competition. ADV 1 > A USP presents a unique proposition to the customer > it acts as a marketing and promotion tool > It gives a product a distinctive position in a marketplace > it offers something special that attracts customers > consequently boosts sales > increasing its market share > increasing its level of profitability. ADV 2 > A USP allows a business to command premium prices in the marketplace > It can give a product added value in the eyes of the customer > therefore the customer will be prepared to pay more for this USP product than a similar one provided by the competition > this willingness to pay a premium price > increase the profitability > reinvest to sustain this advantage to maintain the competitive edge.
AS / Level – Business (9609) – [Essays] – PAPER 1 AATIK TASNEEM | AS / LEVEL: BUSINESS (9609) | 03041122845 3 FULL ANSWER A USP presents a unique proposition to the customer in the marketplace superior to the competition. One significant benefit of a Unique Selling Point (USP) is its ability to distinguish a product or service from competitors, presenting a unique proposition to customers. By highlighting what makes the product special, the USP serves as an effective marketing and promotional tool, capturing customer attention and interest. This distinctiveness leads to attracting more customers, leading to increased sales and a growing market share. As a result, the company can achieve higher levels of profitability, reinforcing its competitive position in the marketplace and creating opportunities for sustained success. Another benefit of a USP is its ability to enable a business to command premium prices in the marketplace. By offering a product with added value that customers perceive as special or unique, the USP increases the product's appeal. As a result, customers are often willing to pay more for a USP product compared to similar options offered by competitors. This willingness to pay a premium price directly boosts profitability, providing the business with additional resources to reinvest in innovation, marketing, or quality improvements. These reinvestments help sustain the USP, allowing the business to maintain its competitive edge over time.
AS / Level – Business (9609) – [Essays] – PAPER 1 AATIK TASNEEM | AS / LEVEL: BUSINESS (9609) | 03041122845 4 12 MARKS 12 MARKS / (M/J 2023, V2), Q6, a (b) ‘Marketing is the most important factor that will affect the success of a new coffee shop.’ Evaluate this view. [12] ECR VERSION [11/12 MARKS]