Tiêu đề Unit 2 - MKT Planning and Processes-Assignment 1 Brief.docx ✅

BTEC HN Assignment Brief Template Issue Date: Jan 2024 Owner: HN QD DCL1 Public (Unclassified) Version 2.0 Unit name: Marketing Processes and Planning Assignment 1 Brief Programme Title Pearson BTEC Level 5 Higher National Diploma in Business Student Name/ID Number: Unit Number and Title: Unit 2: Marketing Processes and Planning Academic Year: Unit Tutor Assignment Title: Marketing Concepts and Internal Relations Issue Date: Submission Date: Submission Format: Format: ● This assignment is an Individual report and specifically. ● You must use font Calibri size 12, set number of the pages and use multiple line spacing at 1.5. Margins must be: left: 1.25 cm; right: 1 cm; top: 1 cm and bottom: 1 cm. ● You should use in text references and a list of all cited sources at the end of the essay by applying Harvard referencing style. ● The recommended word limit is 2000-2500 words (+/-10%), excluding the tables, graphs, diagrams, appendixes and references. You will not be penalized for exceeding the total word limit. ● The cover page of the report has to be the Assignment front sheet 1 (to be attached with this assignment brief). Submission ● Students are compulsory to submit the assignment in due date and in a way requested by the Tutor. ● The form of submission will be a soft copy posted on http://cms.btec.edu.vn/. ● Remember to convert the word file into PDF file before the submission on CMS. Note: ● The individual Assignment must be your own work, and not copied by or from another student. ● If you use ideas, quotes or data (such as diagrams) from books, journals or other sources, you must reference your sources, using the Harvard style. ● Make sure that you understand and follow the guidelines to avoid plagiarism. Failure to comply this requirement will result in a failed assignment. Unit Learning Outcomes:

BTEC HN Assignment Brief Template Issue Date: Jan 2024 Owner: HN QD DCL1 Public (Unclassified) Version 2.0 Learning Outcomes and Assessment Criteria: Learning Outcome Pass Merit Distinction LO1 Explain the role of marketing and how it interrelates with other business units of an organisation P1 Explain the concept of marketing and marketing operations including the different areas and role of marketing. M1 Analyse the role of marketing in the context of the marketing environment. D1 Critically analyse the external and internal environment in which the marketing function operates. P2 Explain how the marketing function relates to the wider organisational context. M2 Analyse the significance of interrelationships between marketing and other functional units of an organisation.