Tiêu đề Email Marketing Module 4 Task_Sample ✅

Email Market Task - Lesson 4_Monica You sent an email campaign to your client’s subscriber base and received the following results: -open rate: 1% -click open rate (CTOR): 0.5% -conversion rate: 0% -unsubscribe rate: 5% Provide a clear concise recommendations to the client to improve the email campaign metrics. —---------------------------------------------------------------------------------------------------------------------------- ANALYSIS: 1. Open Rate (1%) ● The subject line might not be effective and needs to be revised ● The email might not have reached the intended audience 2. Click-to-Open Rate (CTOR) (0.5%) ● Ineffective CTA ● Content is not interesting enough 3. Conversion Rate (0%) ● Too wordy ● No photos ● No proper layout and attractive design ● Landing page is ineffective 4. Unsubscribe Rate (5%) ● Email content looks like a spam ● Looks irrelevant RECOMMENDATIONS: ● Revise the Subject Line to make it more engaging ● Improve the layout & design. Use a color that represents the client ● Review the demographics before sending the email and ensure it reaches the right audience who would find it valuable ● Revise the email content and ensure to align with the interests of the targeted audience and subscribers ● CTA to be more effective and use an action word. Make CTA clearer and more attractive ● Optimize landing page