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Chapter 11 Attitudes and Influencing Attitudes Chapter 11 Attitudes and Influencing Attitudes Answer Key Multiple Choice Questions 1. (p. 3 84) A learned predisposition to respond in a consistently favorable or unfavorable manner with respect to a given object is known as a(n) _____. A . be lief B . emot ion C . attit ude D . cognit ion E . attrib ute An attitude is an enduring organization of motivational, emotional, perceptual, and cognitive processes with respect to some aspect of our environment. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 2 Medium Learning Objective: 11-01 Define attitude and its role in consumer behavior Topic: Attitudes and Influencing Attitudes 11-1 Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Downloaded by Thiên Thy (
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