Tiêu đề RIG_$100m Offers Graphic Summary.pdf ✅

Copyright © 2023 Skool of Happiness Pte Ltd. All Rights Reserved. readingraphics.com ReadinGraphics ReadinGraphics A narrower niche lets you craft a more precise solution. Take time to learn and master your niche. Consider 3 areas with constant demand: Health, Wealth, and Relationships. CONCEPTS & PRINCIPLES + Desire Vividly show how your offer helps to achieve their dream outcomes. People buy when they think the value they get is greater than the price they pay. Give so much value that your price seems modest, e.g. they pay $50k and earn back $5mil. Identify what your target customers really want. E.g. they don’t want to go to the gym; they want to lose weight. + Certainty Use guarantees, proofs, etc. to increase confidence of success. ‒ Time Get to results faster, and add quick wins to keep them motivated. ‒ Effort Make it as easy as possible. To significantly increase your business’s value and sales, you need an irresistible offer that delivers unbelievable value at premium prices. Win Big with Grand Slam Offers Get the marketing sequence right: Select the right market, then craft a compelling offer for that market, before persuading the audience to take action. No amount of persuasion can fix a poor market or a weak offer. Success Hierarchy: Market > Offer > Persuasion CHOOSE THE RIGHT MARKET DESIGN A GRAND SLAM OFFER ENHANCE YOUR OFFER WITH PERSUASION Immense Pain Easy to Reach Buying Power Growth The goal is to craft an offer that’s so rare and irresistible that customers will queue up to buy, even at premium prices. Charge the highest price you can command, and ensure the product value surpasses that price. 5 STEPS TO DESIGN YOUR OFFER The process takes time and effort, but you end up with valuable assets that can generate value repeatedly over the long-term. Go for Premium Pricing, not Discounts When you cut prices, you devalue your product and profitability in a vicious cycle. Don’t compete on price unless you can deliver 10x cheaper than rivals. Increase prices to boost perceived value and profitability in a virtuous cycle. Set high prices so clients get emotionally invested, use and benefit from your product. Price ↓ Client Results ↓ Negative Pricing Cycle Client Seeks Refunds or Discounts Revenue for Reinvestment ↓ Perceived Value ↓ Emotional Investment ↓ Provide Irresistible Value for the Price Tag The Value Equation 4 WAYS TO ADD VALUE VALUE Dream Outcome x Time Delay Likelihood of Success Effort & Sacrifice x = Use these 4 pillars to shape your product’s perceived value. Bring the bottom of the equation close to zero (i.e. instantaneous and effortless) to exponentially increase product value. Level of attention: 1-to-1/Small group/1-to-many Client effort: DIY (do-it-yourself)/DWY (do-with-you or guided)/DFY (do-for-you) Recorded content: Video/Audio/Written Live support/delivery: In-person/Video call/Phone call/Email/Chat Response times: Only business days/9-5/60 min/ 24x7 Upsize or downsize: What if clients paid 10x more or just 10%? Aim to provide max value at lowest cost. Increase the Value-Price Gap Solve problems from a psychological angle, not a logical one. Brainstorm the best combination of solutions that maximizes the offer’s perceived value. Perception is Reality 1. Dream Outcome List down what they must do to succeed, and all the reasons they can’t or won’t do it. What stops them from buying or using the product? How do the 4 pillars of the value equation affect perceptions? ï ï 2. Problems List 5. Consolidate Translate every problem into a solution statement, e.g. “This is too hard to learn” → “How to learn effortlessly”. Generate lots of initial demand so you have the clients and cashflow to fine-tune your systems and eventually arrive at solutions you can sell and fulfill easily. Brainstorm details and delivery strategies for every solution. When in doubt, use this checklist: Remove all low-value solutions. Refine high-value, high-cost solutions: reduce costs or simplify to serve more people. People want what they can’t have. Keep supply slightly below demand: boost demand via marketing, then reduce supply and increase price-per-unit. Create scarcity by limiting the supply, limiting the bonuses, or using limited-edition releases. Create urgency by setting cut-off times for cohorts, seasonal promos, special prices or bonuses. Develop high-value, low-cost solutions: invest upfront to create high-value tools, templates, content, etc. that can be reused at low/no cost. Combine the solutions into an unmatched bundle that resolves all perceived problems and makes your offer clearly one-of-its-kind. Present as: Problem → Solution → Catchy Bundle Name. Trim, refine, and combine the components for maximum value and profit. Scarcity & Urgency 3. Problems → Solutions 4. Solutions Delivery Strategy Use these psychological tools to boost the demand for your offer, so you can sell more at higher prices without changing the offer. Use bonuses (not discounts) to create goodwill. Break up a big offer into smaller parts, and present each one separately as a high-value bonus (e.g. books, tools, event recordings, or free products/services from related companies). Present the main offer to anchor its value. Then introduce individual bonuses to add perceived value and address obstacles. The bonuses should seem even more valuable than the main offer. Bonuses Offer a guarantee (unconditional, conditional, implied, or anti-guarantee) to specifically address the clients’ biggest obstacles, and remove fears that the product won’t deliver their desired results. Use a specific name that reflects the unique promise. Guarantees Use the “MAGIC formula” to create a short, specific, and catchy name that resonates with your clients. ï Magnetic reason for the promo ï Avatar: who it’s for specifically ï Goal: the results in a single word or phrase ï Interval: how fast they’ll see results ï Container: the bundle of solutions they’ll get Refresh the “wrapper” for your offer periodically: change the look-and-feel (visuals, copy, headlines), and only change the duration, bonuses, or system if required. Naming Price ↑ Client Results ↑ Positive Pricing Cycle Client Values Quality Revenue for Reinvestment ↑ Perceived Value ↑ Emotional Investment ↑ 4 Criteria for an Ideal Market Commit to a Specific Niche 3 Evergreen Markets $100M OFFERS Alex Hormozi How To Make Offers So Good People Feel Stupid Saying No