Tiêu đề Prof. LL Session 1 & 2 (PPT).pdf ✅

Branding (GI and TM) Prof. (Dr.) Lisa P Lukose 8th and 9th April, 2025 NLUD Ó L P Lukose, 2025
IPR Branding • No IPR is magical tool • All IPRs require conscious effort to build brand • Brand building is the strategic process of creating and strengthening a brand's identity and presence in the market • Establishing a brand is the first step for any business to enter to, remain in and win the market • When it comes to building that brand, a strategy focused on awareness, trust, and reach is essential. • Brand building is the process of marketing any brand, whether that be for the purpose of building brand awareness, promoting products, or simply connecting with the intended audience for the purpose of establishing a relationship with them in their day-to-day lives. • Ó L P Lukose, 2025
Brand Building is about: • Strategic Process: • Brand building is not just about creating a logo or tagline, but a comprehensive strategy that defines how a company wants to be perceived by its customer • building Identity: • It involves creating a distinct and memorable brand identity, including the name, logo, visual elements, (and overall brand look and feel) • Long-Term Investment: • Brand building is a long-term investment that requires consistent effort and attention to maintain a positive brand image and reputation.