Tiêu đề W8 - Google Ads - Group K - Piring Hijau - Watermarked.pdf ✅

Group Assignment W8 | Google Ads Piring Hijau 1 Madrid Section Team 6 Group K
Week 8 | Group Assignment Company Profile Campaign Summary Piring Hijau Team Member 2 Campaign Structure Optimization Performance Analysis Insights Hilmy Performance Rima Design & Copy Khalif Design & Copy Adam Design & Copy Denny Project Manager Leny Performance Nora Technical
Week 8 | Group Assignment Company Profile Campaign Summary Piring Hijau Company Profile A brand new online catering for those who wants to have a healthy organic diet, active, love local cuisine, environmental aware, and passionate about eco-lifestyle. USP Practical & Fast Calorie Counted Local Menu Eco-Friendly Earth Care Jakarta & Tangerang Healthy Lifestyle, Food, Diet, Eco Friendly, Catering, Healthy Lifestyle, Sustainability, Local Meals, Awareness of Environmental Issue Geographic Psychographic LP Link: Click Here 3 Campaign Structure Optimization Performance Analysis Insights IG Profile: Click Here Behavioural Purchase Habit: Fancy, Clean, Healthy, Trustable Demographic 21-45 Male & Female College Student & Graduate Businessman/woman Active worker
Company Profile Campaign Summary Campaign Summary 4 Campaign Structure Optimization Performance Analysis Insights Week 8 | Group Assignment Funnel Campaign Name Ad Group Name Total Keyword Total Search Volume Opt. Score Bid Strategy Impression Click Cost Conversion Rate Avg. CPC CTR Leads CPL Budget Spent (Actual) Awareness PH_Awarene ss_Generic Menu Sehat 10 22,550 100% Enhanced CPC 1,037 84 Rp235,857 11.90% Rp2,807 8.10% 10 Rp23,585 Rp235,857 Consideration PH_Traffic_C ompetitor Competitor 18 6,550 - Max Click 1 - - - - - - - - Conversion PH_Conversi on_Product Catering 20 5,050 97.4% Max Click to Enhanced CPC 161 28 Rp212,661 3.57% Rp7,594 17.39% 1 Rp212,661 Rp213,000 TOTAL 48 34,150 - - 1,199 112 Rp448,518 9.82% Rp4,004 9.34% 11 Rp40,774 Rp448,518
Ad Account Piring Hijau Campaign Structure PH_Awareness_Generic Menu Sehat PH_Traffic_Competitor Competitor 5 Company Profile Campaign Summary Campaign Structure Optimization Performance Analysis Insights Week 8 | Group Assignment PH_Conversion_Product Catering "catering diet" "catering diet jakarta selatan" "catering diet murah" "catering makanan sehat" "catering sehat" "katering diet" "katering diet murah" "katering makanan sehat" "katering sehat" "catering diet terdekat" "catering diet terkenal" "catering makanan diet" "catering makanan diet terdekat" "catering makanan sehat terdekat" "catering menu diet terdekat" "catering sehat terdekat" "catering untuk diet" "diet catering murah" "harga catering diet" "harga catering sehat" -”event” -”pernikahan” -”acara” "menu diet sehat" "menu makanan sehat" "menu makan sehat" "menu 4 sehat 5 sempurna" "menu sehat" "menu diet sehat 30 hari" "menu diet tanpa nasi" "menu makanan sehat dan bergizi" "menu makan 4 sehat 5 sempurna" "menu makanan diet sehat" "yellow fit" "healthy go" "harga yellow fit kitchen" "yellow fit kitchen harga" "dapur fit” ”paket catering” ”makanan untuk catering” ”harga catering diet yellow fit kitchen” ”harga catering yellow fit” ”harga makanan di yellow fit kitchen” ”harga yellow fit” ”harga catering diet yellow fit” ”harga langganan yellow fit” “harga diet yellow fit” “catering yellow fit harga” “harga catering diet yellow fit kitchen” “daftar harga yellow fit kitchen” “harga langganan yellow fit kitchen” -”logo” -”png” Reasoning Awareness Campaign: Target users who are searching for general keywords related to our industry, such as "menu sehat". The goal of using generic keywords is to reach a broader audience and increase Piring Hijau exposure. Consideration Campaign: Drives targeted traffic by targeting keywords related to our competitors because it provides an opportunity to showcase our value propositions for those who are actively considering options in catering industry. Conversion Campaign: Focuses to drive leads by targeting specific keywords related to our products such us “catering sehat” because users who search for specific product keywords are likely to have high intent to make a purchase.