Tiêu đề GrowSaaS: VoC research ✅

Voice of Customer research Table of contents Table of contents 1 Customer interviews 2 1. Select a group of customers to interview 2 2. Send interview request 2 3. Interview completion 2 Analysis 3 Customer surveys 4 1. Select a group of customers to survey 4 2. Send survey 4 3. Analysis 4 © growsaas.com - All rights reserved. Do not share, copy, reproduce or sell any part of this document unless you have written permission from growsaas.com. All Infringements will be prosecuted. If you are the personal owner of the growsaas.com End User Licence then you may use it for your own use but not for any other purpose.
Customer interviews One-to-one interviews with customers are gold dust when it comes to qualitative research and should be prioritised as an option whenever possible. 1. Select a group of customers to interview To keep things simple, we recommend selecting two primary segments of customers: ● Converted in the last 30 days ● Have been a customer for longer than 3 months This gives a fair balance of customers where the motivation of converting is still fresh and a group who are familiar with your product. 2. Send interview request Below is a template you can use to send an interview request to customers via email. Using an incentive such as an Amazon gift card (a neutral incentive) will increase success rates exponentially. For scheduling, provide a scheduling link to avoid the back and forth. GrowSaaS: Interview request 3. Interview completion ● Record every meeting. You should use software like Read.ai, Fireflies.ai or equivalent to record the call. The transcripts generated by these tools can be analysed by ChatGPT, saving time. ● The questions provided are guidelines, not absolutes. The benefit of 1-1 interviews is that you can dig a layer deeper than surveys–don’t be afraid to ask the interviewee to expand on their answer so you can get the whole picture. Be inquisitive. GrowSaaS: Customer interview questions © growsaas.com - All rights reserved. Do not share, copy, reproduce or sell any part of this document unless you have written permission from growsaas.com. All Infringements will be prosecuted. If you are the personal owner of the growsaas.com End User Licence then you may use it for your own use but not for any other purpose.