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Praise for The Lean Product Playbook “If you want to create successful, innovative products that customers love, Dan’s playbook is a must-read.” —Hiten Shah, co-founder of KISSmetrics and Crazy Egg “Dan’s product expertise was incredibly helpful in the early days of building and growing Box. I found his advice incredibly valuable—and if you want to build a successful product, you will too.” —Aaron Levie, CEO, Box “A great, detailed guide on how to find product-market fit and make things people will love. This book should be required reading for everybody building products.” —Laura Klein, author of UX for Lean Startups “Dan Olsen makes product development simple and log- ical. If you want to create kick-ass products, you need to read this book.” —Dave McClure, founding partner and troublemaker, 500 Startups “Dan’s playbook is the missing manual on how to apply Lean Startup principles. This comprehensive, straightfor- ward book guides you through everything you need to know to build a winning product.” —Sean Ellis, CEO of Qualaroo and GrowthHackers.com
“Dan takes Lean Startup to a new level with his step-by- step playbook for creating great products! This book truly is for everyone—from designers to business people to engineers.” —Kaaren Hanson, VP design, Medallia and former VP design innovation, Intuit “Dan Olsen is an established Lean product black belt in Silicon Valley. His book gives product teams a simple and straightforward way to identify product-market fit, launch an MVP, and then improve it systematically over time.” —Ken Fine, chief customer officer, Medallia “The Lean Product Playbook is the first book I’ve seen that truly explains how to apply Lean Startup concepts in a practical, step-by-step manner. Dan’s product work with so many companies makes him an authority on the subject. Whether you’re creating a product at a startup or a larger company, this book will prove invaluable.” —Jim Scheinman, founder and CEO, Maven Ventures “Unlike many product gurus who are long on theory but short on practice, Dan Olsen has battle-tested his approach across many companies, many products, and many years of being a player-coach. Dan’s simple but complete play- book gives teams the best chance to create not just great products, but great companies.” —Jeff Maggioncalda, former CEO and first employee, Financial Engines “Dan is an exceptionally skilled product leader who was instrumental to our product’s success at my first startup. He has distilled his expertise and advice into an easy-to-follow guide to creating products that deliver real customer value. I highly recommend this book to anyone leading, building, or marketing any product or service.” —Christian Pirkner, angel investor and co-founder, MoodLogic