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MARKET RESEARCH
Objectives Standard knowledge Know the principles of MR Data-driven marketing
Content Definition Methods of MR Examples
• How is the market? • Who is the market leader? • Where are we now? • Why did we fail/will we fail? • Who are our customers? • Are they satisfied with our product? • Bla...bla... DEFINITION 1. QUESTION 2. OBJECTIVE 3. TYPES
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