Tiêu đề Case 3.pdf ✅

AATIK TASNEEM | O/A-LEVEL | BUSINESS & ECONOMICS | +92 304 1122845 3 (d) 12 MARKS (Q) Evaluate the importance to the ongoing success of GT of developing intrapreneurship. [12] Def > Intrapreneurship > Workers come up with innovative ideas using enterprise to increase the profitability of a business. [ADV 1] > Solve internal problems like drop in visitors > staff gets motivated > helps to stop labor turnover which increased in 2022 (54 to 47) > maintain these workers improve quality of service > motivated guides and consumer representative = improved tour experience > solve problems like park is not fun > improved experience > positive word of mouth > more visitors > grow and gain economies of scale > reduce the ticket prices still stay profitable > sustain sales > reinvest to maintain the labor. [EVAL] Depends on the skills of the young workers + tour staff > less likely to work on part-time young workers + more effective on tour guides since they have past experience in the mines. [DIS 1] > Unskilled employees waste time > young workers + tour guides might not have relevant experience to solve problems of few visitors > just allowing workers would delay the decision > wastage of time creates an opportunity cost of output > reduces efficiency > high cost and with sales falling by 17% difficult to maintain profits which have already fallen by 78% > difficult to solve problems as less money available to upgrade the park to make it more fund and offer discounts to promote visitors. [EVAL] Depends on the effectiveness of GT's training in the past two years. Since the brand is new was Kayo an effective leader to create a system where workers come up with innovative ideas, as this is not something GT can achieve in the short-run specially with part-time employees. FINAL EVAL (1) Overall GT should encourage it because the workers are the biggest asset in an experience based business > without motivated workers they cannot resolve their current problems of high ticket price + park not being fun. (2) However it depends on why the problem emerged in the first place. Primary and secondary data is required to fully understand the reason. If it was not a good experience because the tour guides were not social and energetic then intrapreneurship works best. (3) but if it is due to the product and the area not being up to the mark then investing in the theme park makes more sense. (4) To conclude developing intrapreneurs is a long-term solution to the problem and would play a part as the park expands. If Kayo wants more instant results they have to reduce prices and boost promotion highlighting the parks USP of providing underground mine tours.