There has been a steep increase in the number of firms offering product management roles in the recent past. This is not only maneuvered by an increase in the number of firms visiting the graduate students, but also by expansion in their scope to associate product manager roles for undergrads. In spite of this, there exists a gap in terms of a comprehensive preparation material suited for the Indian audience. Filling this gap was an uphill task, which couldn’t have been possible without the stakeholders who were a part of the journey at different points in time.. First and foremost, we would like to thank the team of collaborators who went through the rigorous process of ideating, collating, and iterating the content. We would also like to extend our gratitude to the various members of the club, student and alumni community who provided their valuable inputs to the text. Thanks are also due to the creatives and editorial team for bringing the content to its present shape. We are grateful to Prof. Samrat Gupta for taking out the time to review the text and offering invaluable suggestions. We would also like to thank our warden Prof. Naman Desai and members of the 56th Students’ Affairs Council (SAC) for their support. Finally, thanks in anticipation to the reader for becoming a part of this effort, and encouraging the team to strive for improvement. Jayant Jain Coordinator ProdMan Club IIM Ahmedabad
[email protected] What is Product Management What different companies expect from a Product Manager Agile Methodology User Experience Design for Digital Products Machine Learning & Artificial Intelligence Augmented Reality & Virtual Reality Big Data Internet of Things Cloud Computing Blockchain Economics of Platforms eCommerce FinTech Health Tech
[email protected] Ride Hailing Tech Travel Tech EdTech Food Tech Guesstimates Guesstimates 1 Guesstimates 2 Guesstimates 3 Guesstimates 4 New Product Design New Product Design 1 New Product Design 2 New Product Design 3 New Product Design 4 Metrics Metrics 1 Metrics 2 Metrics 3 Metrics 4
[email protected]