Cumulative GPA: 8.72/10, scholarships awarded in every semester (top 7 of the class). Specialized Courses: Strategic Management (9.3/10), Integrated Marketing Communications (9.0/10), Customer Behavior (9.0/10), etc. 2022 - 5/2026 (Expected) Bachelor of Marketing University of Economics and Law (VNU-HCM) Conducted in-depth market research, analyzing industry trends and consumer behavior to deliver insightful reports. Analyzed data & provided actionable recommendations for new products, focusing on distribution channels, pricing strategies, estimated sales volume, creative messaging, and marketing activities. Successfully developed a comprehensive integrated marketing communication plan for an upcoming headphone product launch. Coordinated & supported the hired agency to ensure timely execution of tasks, including image design, content writing, and PR articles. Executed surveys to collect the voice of the customer online and offline, providing valuable insights for marketing strategies. Visualized data concerning deployment plans, products, and distribution systems. 2/2025 - 5/2025 Marketing Intern Baseus Vietnam "I am a third-year student with two years of experience in social media and marketing. My passion lies in developing marketing strategies that balance creativity and practicality to achieve business goals effectively. Currently, I seek an internship in marketing strategy to refine my skills and broaden my experience. In the long term, I aim to become a Strategic Marketing Manager. I believe that self-learning is my greatest strength on this journey.” Languages Vietnamese - mother tongue English - TOEIC 610, SW 240 Chinese - HSK3 Tran Tan Dat Marketing Junior Summary MARKETING PORTFOLIO Contact District 1, Ho Chi Minh City behance/trnt56
[email protected] linkedin/tandattran (+84) 347 302 469 Education Experience Skills Hard Skills: Marketing Strategy Digital Marketing Social Media Planning Marketing Research (certified by Tomorrow Marketers) (certified by ColorME Sai Gon) Graphic, UX/UI Design Soft Skills: Project Management Creative & Critical thinking Presentation & Negotiation Independence & Teamwork Proposed content marketing post plans to superiors based on a deep understanding of client issues and desires. Executed approved plans, including content writing and designing publications. Proactively sought permission to attend client meetings to fully understand briefs and gain experience. Recognized as the "Highest Performing Intern of the Month” with 60 pieces of content created in one month. Offered the position of "Pre-Content Manager” after the internship and contacted for the "Content Manager” role in February 2025. 3/2024 - 6/2024 Content Marketing Intern DataCare.vn - Digital Marketing Services Developed a one-year communication plan for the University of Economics and Law's official admissions fanpage, starting with 49,000 followers. Assisted in crafting communication plans for "Admissions and Student Affairs UEL" and "UEL Psychological Sharing and Counseling Space" fanpages. Assigned tasks and supported over 10 team members (content writers, designers, editors, photographers) to ensure quality and timely delivery. Tracked post performance to suggest actions for achieving KPIs like engagement, comments, and shares. Compiled progress reports on work quality, media effectiveness, and post- performance, suggesting new content directions to boost engagement and conversions. Contributed to increasing followers by 8,000 in 9 months, from 49,000 to 57,000. 3/2023 - 11/2023 Associate Media Planner UEL Admission and Student Affairs Department
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