ROUND 2 Your endless effort to rise is for us to never cease advancing our value proposition. the reason The Valiant Marketer Organizing Team
I. LEGAL DISCLAIMER II. ROUND 2 STRUCTURE & TIMELINE III. DEAR, KLAIRS CHALLENGE IV. CLOSING REMARKS The cosmetics world’s evolution About Dear, Klairs Introducing The National Unscented Toner The Business context The Business Challenge Suggested deliverables Submission guidelines Evaluation criteria Appendix 1. 2. 3. 4. 5. 6. 7. 8. 9. AGENDA LEGAL DISCLAIMER: All the numbers and names in this business case are fictional and for the purpose of the case study only. All the similarities are not intended. This document cannot be used as a supporting source outside of The Valiant Marketer competition 2024 and may not be publicly quoted without the written consent of the case owner. All information is strictly confidential, please do not take photos or circulate numbers from the case. Any team/individual found to have leaked information (copy of images, data...) from the case will immediately be disqualified from the competition. This business case is the intellectual property of Marketing Club of Foreign Trade University (MaC FTU) and Dear, Klairs. Unauthorized use for educational, promotional, or any other purpose by any individual or organization is strictly prohibited. For permission to use the business case, please contact:
[email protected] Copyright © 2024 * macftu.vn * All rights reserved. LEGAL DISCLAIMER: All the numbers and names in this business case are fictional and for the purpose of the case study only. All the similarities are not intended. This document cannot be used as a supporting source outside of The Valiant Marketer competition 2024 and may not be publicly quoted without the written consent of the case owner. This business case is the intellectual property of Marketing Club of Foreign Trade University (MaC FTU) and Dear, Klairs. Unauthorized use for educational, promotional, or any other purpose by any individual or organization is strictly prohibited. For permission to use the business case, please contact:
[email protected] Copyright © 2024 * macftu.vn * All rights reserved.
ROUND 2 BUSINESS CHALLENGE OF THE VALIANT MARKETER 12 IS SENT TO TWO DIFFERENT CONTESTANT PROFILES ROUND 2 STRUCTURE TOP 60 contestants from Round 1 will have 5 days to solve the Business Challenge from Dear, Klairs individually. On August 3rd, TOP 60 contestants will have a chance to mock pitch their proposals and receive feedback from young & talented Mock Assessors on the Mock Pitching Session. On August 4th, TOP 60 contestants will pitch their proposals with the Panel of Judges on the Elevator Pitching Day. TOP 60 contestants are required to join both Detail information of the timeline and operation of the two events TOP 61 - 120 contestants from Round 1 will own a chance to join the Second Chance Round. Specifically, they can get access to the Business Challenge from Dear, Klairs and have 4 days to solve & submit the Challenge individually. TOP 5 contestants with best proposals in the Second Chance Round will advance directly to the Elevator Pitching Day PART 1: TOP 60 CONTESTANTS PART 2: TOP 61 - 120 CONTESTANTS 29/07 Exclusive Brief Day Dove Business Challenge Dove TikTok Challenge Result announcement Dove Challenge release 19.07 20h00 19.07 - 21h00 19.07 - 22h00 22.07 - 22h00 19.07 22h00 22.07 21h59 27.07 11h59 TIMELINE ROUND 2 BUSINESS CHALLENGE OF THE VALIANT MARKETER 12 IS SENT TO TWO DIFFERENT CONTESTANT PROFILES ROUND 2 STRUCTURE TOP 60 contestants from Round 1 will have 5 days to solve the Business Challenge from Dear, Klairs individually. On August 3rd, TOP 60 contestants will have a chance to mock pitch their proposals and receive feedback from young & talented Mock Assessors in the Marketing industry on the Mock Pitching Session. On August 4th, TOP 60 contestants will pitch their proposals with the Panel of Judges on the Elevator Pitching Day. TOP 60 contestants are required to join both the Mock Pitching Session and the Elevator Pitching Day. TOP 61 - 120 contestants from Round 1 will own a chance to join the Second Chance Round. Specifically, they can get access to the Business Challenge from Dear, Klairs and have 4 days to solve & submit the Challenge individually. TOP 5 best contestants in the Second Chance Round will advance directly to the Elevator Pitching Day and pitch their proposals with the Panel of Judges on August 4th. TOP 5 best contestants in the Second Chance Round are required to join the Elevator Pitching Day. TOP 60 CONTESTANTS TOP 61 120 CONTESTANTS TOP 30 contestants with most excellent proposals in the Elevator Pitching Day will advance to Round 3 - The Valiant Assessment of the competition. Contestants can refer to the information and guidelines about the Mock Pitching Session and Elevator Pitching Day in the appendix of the case. Appendix 4: Mock Pitching Session Appendix 5: Elevator Pitching Day TIMELINE 05.08 Mock Pitching Session Mock Pitching Submission Deadline Official Submission Deadline Elevator Pitching Day TOP 30 announcement Dear, Klairs Challenge release 29.07 03.08 03.08 23h59 03.08 06h00 04.08
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