Tiêu đề L'Oréal's Sustainability Challenge 2024_National Semi-Finalist NMIMS Mumbai.pdf ✅

T E A M - # W E A R E W O R T H I T EPITOME(N) R E D E F I N I N G M E N ’ S S K I N C A R E “ F O R T H E S K I N T H A T K E E P S U P W I T H Y O U R A M B I T I O N . ” Uzma Khursheed Sanidhya Sinha Kautuk Sheth
“What Do Men Think About Skincare?” “Why Are Men Reluctant?” We surveyed over 300 men to uncover the truth about their skincare needs—and the results revealed gaps the industry can no longer ignore. WHAT DO MEN “REALLY WANT”? 42% 37% see skincare as a confidence booster link skincare to social, dating, and professional success. prioritize solutions for acne, hydration, and protection. Lack of masculine and subtle fragrances. Lack of education and awareness. Price sensitivity. Social stigma and gender norms. 62% 46% 40% 23% 40% 45% Acne & Acne marks Dehydration Pigmentation 25% “Skincare is more than vanity for men—it’s a tool for confidence, success, and self- care that the market hasn’t fully understood yet.” “Dark spots, dehydration, and pigmentation are men’s top concerns, but the market’s obsession with charcoal* and coffee* cleansers has left them stranded.” “Men aren’t avoiding skincare—they’re avoiding products that don’t feel masculine, relevant, or easy to use.” 61% [Source: Gough, 2006; Buller et al., 2006; Mattila et al., 2013; Cosmetic Dermatology Journal, Journal of Health Psychology; Consumer Psychology Journal; Kantar, "Professional Grooming and Career Opportunities," 2023; American Academy of Dermatology, "Men's Grooming and Skin Concerns," 2023, Nielsen, "Impact of Digital Media on Grooming Trends," 2022, Mintel, "Men's Skincare Accessibility Report," 2022 ] [Click here to access the survey form] [Click here for interview videos]
Preferences Physiological Differences Unmet Needs 46% 70% 80% 0 20 40 60 80 FRAGRANCE FREE MULTI FUNCTIONALITY NON-GREASY 80 70 60 ONE SIZE DOESN’T FIT ALL: DECODING MEN’S SKIN NEEDS of Indian Men experience irritation from Harsh and Abrasive Cleansers of urban men report Pigmentation due to pollution prefer FRANGRANCE-FREE skincare products THICKNESS Men’s skin is 25% thicker than woman’s skin Men produce up to 50% more oil, leading to larger pores and oily skin. SEBUM PRODUCTION Men have 15–20% more collagen, delaying signs of aging but causing deeper wrinkles later. COLLAGEN DENSITY Men produce up to 50% more oil, leading to larger pores and oily skin. SHAVING IMPACT “Men’s skin is tougher on the surface but faces deeper challenges—oilier, thicker, and constantly disrupted by daily shaving.” “Men want quick, no-fuss solutions that work—lightweight, matte, and subtle, because skincare shouldn’t feel like a chore.” “The market is missing out—men need skincare tailored to their biology and lifestyle, but the shelves are still playing catch-up.” [Source : Redseers Report_Nykaa Report, Redseers x Peak XV, Bain_How India Shops Online]
WHAT IS EPITOME(N)? “All-in-One Skincare Revolution: Hydration, oil control, anti-aging, and pigmentation care in one.” “Science, simplicity, sustainability—crafted for results.” ALL-IN-ONE SOLUTION (SIMPLICITY THAT WORKS) ADVANCED TECHNOLOGY (PRECISION FOR MEN’S SKIN) SUSTAINABILITY REDEFINED (SKINCARE WITH A CONSCIENCE) While competitors focus on just cleansing or exfoliating, we address everything men’s skin needs in “One Product” Our Encapsulation and Nanoemulsion Technology ensures: Active ingredients penetrate deeper into men’s skin. Ingredients remain stable and effective, even in India’s heat and humidity. No other men’s brand combines premium skincare with a ₹50 refill incentive program, reducing plastic waste by 70%. The Skincare Revolution Men Have Been Waiting For Cleansing Treating Moisturising Sun Protection