Nội dung text Naked Brief.pdf
WELCOME TO THE NAKED BRIEFING TEMPLATE A brief needs to be informative and inspirational. This template is designed to help but feel free to change anything to suit your needs and to include pictures or other stimuli you think will help. PROJECT MANAGEMENT – Basic Details Project Name Date of Brief Client Brand / Product Client Contact Any other info WHAT THIS ALL ABOUT? The brief in brief - put a one line summary of the brief here WHERE ARE WE? – Background Brand and Product Information Includes things like brand position, its background and a description of the product / service if relevant Market Context Any macro factors in the market, including competitive information Your History and Learning Any communication history you feel is relevant and what you learnt from it