Tiêu đề Young Lions 2021-Marketers-Brief-OYW.pdf ✅

How do we onboard thousands of new learners to the next OYW Academy? The Challenge The One Young World Munich Summit was due to be held in October 2020, but due to Covid-19, it was rescheduled to July 2021. In order to keep the registered delegates motivated and our Partners engaged, we created the Academy. The first Academy iteration was offered to our delegates for free, and the feedback was so positive that we want to further expand this offering and make it a new revenue stream. The Challenge is now how we convert this product into a globally-recognised programme which thousands of learners will pay for and participate in. The online education sector has become very saturated, making it a competitive space to operate in. We need to understand how to position the OYW Academy and effectively market it to new learners. We want to make it stand out visually and make it appealing. OYW is an international platform, representing every country in the world, so the net needs to be cast wide. Watch our 2020 Academy highlights film. Insight
For over a decade One Young World has sought to identify, engage and promote the work of young leaders from across the world with the mission of tackling some of the world’s most pressing issues. These threats are known to us from the climate crisis and corruption to infringement on civil liberties. The biggest challenges humanity faces are global, so why aren’t our solutions? The pilot One Young World Academy 2020 marked the first of an annual event series that offers a unique opportunity for young people to learn how to face and address global challenges from some of the world’s greatest leaders and experts in an inaugural online lecture series. The One Young World Academy aims to teach young leaders how to use collective, cross-cutting knowledge to solve global challenges through Challenge Based Learning. Challenge Based Learning is a cutting edge educational framework which enables learning through solving real world challenges. This framework encourages critical thinking about some of the most pressing threats humanity faces which facilitates the attainment of deeper knowledge and understanding of our world. 2020 Academy stats ● 561 participants ● 11 hours of expert teaching with 13+ hours of supplementary content ● 92% would recommend the Academy to their colleagues ● 95% participants learned new skills and information ● 78% were introduced to brand new sustainability topics Target Audience Young people between the ages of 18-30 who want to further their understanding of complex global challenges and take action to create positive change. They do not already have to be subject matter experts or leaders. We want to cast as far a net as possible to ensure we are levelling the playing field for learners of all socioeconomic backgrounds. OYW is an international platform, so we are open to learners from every country in the world. Strategy The Academy will be priced around £60 to ensure there is a low barrier to entry for those of all socioeconomic backgrounds. The offering will be digital, of exceptional quality, and affordable. We want to build the prestige of ‘graduating’ with a OYW Academy certificate, and also demonstrate that we are more inclusive than any other online programmes out there.

● Christiana Figueres - Convener, Mission 2020 & Former Executive Secretary, UNFCCC ● Arianna Huffington - Co-founder, The Huffington Post, Founder and CEO, Thrive Global ● Dame Vivian Hunt - Managing Partner, McKinsey & Company, UK & Ireland ● Paul Polman - Co-founder & Chair, IMAGINE ● Thomas Remengesau Jr., President of Palau ● Senator Murray Sinclair - Senator and Former Chair of Canada's Truth & Reconciliation Commission ● Ellen Johnson Sirleaf - Former President of Liberia & Member of The Elders ● Professor Muhammad Yunus - 2006 Nobel Peace Laureate, Founder, Grameen Bank Personality One Young World’s identity is professional, sharp, respectable, powerful and kind. We are the most inclusive forum of its kind, with no other youth-focused platforms representing all 196 UN recognised countries. We are trusted and welcoming. We extend our platform to issues that are not commonly addressed on the global stage. Brand Guidelines Brand Colours Logo Specific Campaign Deliverables 10 slide PowerPoint The written explanation (300 words) Describe the creative idea/insights (150 words) Research and data gathering Describe the strategy (150 words) Target audience, planning and approach Note: You will need to use your client organisation in the deliverable, including your company logo.Think how your campaign can be a collaboration between your organisation and One Young World.