Nội dung text M30_Growth Hacking.pdf
Introduction to Growth Hacking What We Will Cover: ➢ Introduction - Growth Hacking ➢ Origin of Growth Hacking ➢ Who is Growth Hacker? ➢ Benefits of Growth Hacking ➢ What Growth Hacking Funnel? ➢ 5 Stages of Growth Funnel ➢ A/B Testing & Case Studies ➢ Growth Hacking Tools
What is Growth Hacking? •Growth hacking is a process of both conventional and unconventional marketing experiments across the channels and product development to find the effective and efficient ways to grow a business. •It’s main focus on building, engaging, converting and retaining the user base of a business. •It’s an interesting trend that gives a glimpse into the future of internet based companies. •It has both online and offline potential.
Origin Of Growth Hacking The term “Growth Hacker” was coined by Sean Ellis, now founder of Growthhacker.com , in 2010. He had helped number of start ups of internet companies to achieve their growth. While searching for marketers as his replacement, he titled his blog as “Find a Growth Hacker for your Startup” from where the phrase had come up.