Nội dung text 01_Introduction to Product Design.pdf
Topic: Introduction to Product Design Design by Evolution and Innovation, Essential factors of product design, Production consumption cycle, Flow and value addition in Production consumption cycle, The Morphology of Design, Primary design phases and flowcharting, Role of Allowances, process capability and tolerances in detailed design and assembly Dr. R. K. Kumawat Assistant Professor Department of Mechanical Engineering I. K. Gujral Punjab Technical University, Amritsar Campus Course: B. Tech Subject: Product Design & Development. Disclaimer: The content is exclusively meant for academic purposes and for enhancing teaching and learning. Any other use for economic/commercial purpose is strictly prohibited. The users of the content shall not distribute, disseminate or share it with anyone else and its use is restricted to advancement of individual knowledge.
Unit: 01 Introduction to Product Design Dr. R. K. Kumawat PRODUCT DESIGN 1 Introduction Organization success is dependent on customer satisfaction and delight. Customer satisfaction is achieved through development of product and service, which have all attributes required by the customer. A success product or services do not only have attractive package design but should be also able to provide robust performance. For this all the concept of product design and process selection is kept in mind while making the products for customers need. Product design is the process of deciding about the unique characteristics of company’s product. While process selection, is the way of development of the process necessary to produce the designed product. Product design and process selection decisions are typically made together. A company can have a highly innovative design for its product, but if it has not determined how to make the product in a cost-effective way, the product will stay a design forever. Product design and process selection affect product quality, product cost, and customer satisfaction. If the product is not well designed or if the manufacturing process is not true to the product design, the quality of the product may suffer. Further the product has to be manufactured using materials, equipment, and labour skills that are efficient and affordable; otherwise, its cost will be too high for the market. 2 Meaning Product design defines a product’s characteristics, such as its appearance, the materials it is made of, its dimensions and tolerances, and its performance standards. It is the process of identifying a market opportunity, clearly defining the problem, developing a proper solution for that problem and validating the solution with real users. The definition of product design can be stated as follows: “Product design is the translation of intellectual wisdom, requirements of the entrepreneurs, or need of the consumers etc. into a specific product.” The meaning of product design can also be depicted from following diagram:
Unit: 01 Introduction to Product Design Dr. R. K. Kumawat • Form Design: It means the shape and appearance of the product. • Functional Design: It means the working of the product. That is, how the product works. • Package Design: It means the clothing of the product. • Product Research: It includes discovering new products or new features of existing products. • Product Development: It means improvement in the existing products. 3. Essential Requirements of a Good Product Design The essential requirements of a good product design are listed as follows: 1. Product must optimally perform its main function (task). 2. It must be easy to repair at a low repair cost. 3. It must be very reliable to use. 4. It must follow principles of aesthetics. 5. It must be a durable one. 6. It can be easily produced in large numbers at minimum production cost. Product Design Form Design Function al Design Package Design Product Research Product Develop ment