Tiêu đề Chapter 4.pdf ✅

Dedicated to our Parents
W Foreword ith more than three decades of experience in academia along with working for large corporations to develop data-driven corporate decisions, Dr Arindam and Dr Tanushri have brought together the unique combination of academics and practice in this guide book that will help corporate deci- sion makers navigate the complex and ever-evolving maze of analytics. While much of what is today called as data science perhaps germinated in academia, the last decade has seen an explosion of its use in business decision making. Equally, there has been a significant growth of ‘techniques’ and tech- nology on how to access and analyse data, pushing busi- nesses to commit scarce corporate resources, both money and people, in the pursuit of better decisions. Today’s business leaders have multiple approaches and sources to provide them with the insights needed to improve decision making; however, there is a high probability of get- ting trapped into the ‘how’ or the technique of developing the insights than ‘what’ or prioritizing the insight that drives the right decision. This guide book clarifies and provides a good control tower view of business decision making using data-driven insights. By arranging the chapters that replicate typical decision processes in organizations, the authors have used many live examples to illustrate and bring to life the practical aspects and issues that need to be addressed to integrate data-led decision-making process along with ‘gut feel’ in the board room. The authors have equally focused on one time