Tiêu đề Đơn-phương-3-tháng_Cao-Nguyễn-Nhật-Hảo_ROUND-2.1.pdf ✅

HÀNH TRÌNH AMI BÊN BÉ THE STRATEGY EXECUTION PLAN EXECUTIVE SUMMARY BRAND PROPOSITION MET EV, with its most comprehensive ecosystem (compared to other EV brands) and performance on par with fueled vehicles, can provide the most seamless and lighthearted journey, making traveling no longer a daunting task. INSIGHT I always start my riding journey with joy and excitement. However, my spirit often doesn't sustain for long since commuting in urban areas is a daunting task. Negative emotions during the journey wears out my motivation to reach my destination, making me regret leaving home. Therefore, I often arrive at my destination feeling tired, weary. How can I create a sustainable lifestyle if even small aspects of life such as riding make me feel discouraged? ROOM TO WIN 1. While other EV brands only bring up “sustainability” as a social “cold” term for call to action, MET EV should redefine this term, showing them how sustainability is present in their personal lives. 2. Pointing out how MET can have an impact on their sustainable lifestyle (through an aspect of life such as driving), with its brand offerings. Key message: Có MET Sạc “Mood” Suốt Mọi Nẻo Đường STRATEGIC APPROACH Functional: Provides seamless and worry-free experience, making daily commuting less stressful and demotivating. Emotional: Provide the first step towards a sustainable lifestyle not only for the environment but also for their personal lives BRAND COMMUNICATION PLATFORM “SUSTAINABLE JOY IN EVERY MILE” LAUNCHING CAMPAIGN CREATIVE DEVICE SUSTAINABLE BATTERY OF JOY - PIN SẠC “MOOD” HÀNH HÀNH TR HÀNH HÀNH TR HÀNH TRÌNH AMI BÊN BÉ HÀNH TRÌNH AMI BÊN BÉ PHASE 1: POWER-OFF Social stunt:How Motorcycle’s advertisements lied to us? PHASE 2: PLUG-IN iTVC: Meet your MET, sustain your Mood! PHASE 4: BATTERY SUSTAINED MET’S BUDDIES - Student Ambassadors Program PHASE 3: FULLY-CHARGED MET GOES LOCAL - Saigon & Hanoi local tour Always-on: MET’s microsite + GenZ-oriented Content on Fanpage
24/7 Roadside Assistance 24/7 Roadside Assistance offers quick response and action during emergencies “Battery swapping station” with only 2 minutes of swapping for every 100km ride that intended to expand to 460 stations by the end of 2025 To face the challenges upon entry, strategies for MET EV are to convince TA that EVs is the better option & MET is the best choice for their EV The biggest obstacle is that target audience believe that electric vehicles have weaknesses compared to gasoline-powered vehicles. However, MET can completely prove this wrong with its advanced technology, performance and ecosystems. Consumer’s false perceptions on EVs offerings Lack of convenience in charging infrastructures that consumers worry where to charge their vehicles as well as long charging time for every short-distance ride Worry about safety problems such as fire explosions, etc. MET Super App provides a stress-free experience while using MET vehicles that helps charge, monitor and stay connected with vehicles, ensuring there are no unexpected issues Unexpected problems on the road/ran out of power mid-journey MET EV must identify a distinctive positioning with a engaging communication platform to emotionally draw TA’s attention, making it easier to persuade them to explore and choose the optimal functions of the product. Strategic Intent Challenge 1: EV is still not the majority and familiar with Vietnamese people when petrol vehicles have always been a part of their lifestyle and culture). Challenge 2: Target customers tend to favor reputable, well-known brands. And it seems to also pose a challenge regarding trust issues without prior references from a customer base. EV brands have subtle differentiation; they all offer technology and safe experience. However, MET EV's competitive advantage lies in its complete ecosystem in electrical engineering, IoT, and AI, thereby enabling users to have a seamless experience.