Tiêu đề Decoding Irrationality ✅

2/7: Emotion Emotion is the #1 enemy of client acquisition. It’s the reason most people fail. Here’s the issue: - You have your current situation in business, in the now. - You have a goal, which is your desired situation in business, in the future. Both of your states, the now, and the future, create strong emotions. State now: pain, desperation, suffering, unhappiness, fear, anxiety, panic, sadness, hate. State future: pleasure, freedom, joy, happiness, confidence, love, over-the-moonness. To bridge the gap between now → later, you need to solve the problem of client acquisition. So what? Your entire emotional condition (and technically, life) hinges on client acquisition. This means, emotionally, you are EXTREMELY sensitive to things that happen to or in your client acquisition systems & processes. Entrepreneurs that are trying to grow are more emotionally sensitive to client acquisition than almost anything else in their business. It’s because of this they find it so hard. The more emotionally sensitive you are to client acquisition, the more irrational you’re going to be. Thus, the more mistakes you’re going to make. In evolutionary acquisition theory, we recall that the scientific method is the only way to achieve success in client acquisition. This requires testing, patience and emotional control. You can build two types of client acquisition system: 1. Successful: built with slow, methodical, logical, thoughtful, deliberate change. 2. Failing: built with erratic, impulsive, illogical, sudden, chaotic, accidental change. The only difference between 1) and 2) is that person 1) operates with rationality, not emotion. You must learn to control your emotions and do the following when a Hypothesis fails: - Sit with and face the distressing emotions created by your ‘now’ state - Resist the temptation of the pleasurable emotions created by your ‘future’ state