Nội dung text Batch-13_ FCA5 -Course Module and Lesson_Freelance Client Acquisition 2.0 Live Online Combo Batch.docx
Freelance Client Acquisition 2.0 (Marketplace & Out of Marketplace) FCA5 Live Online Combo Batch | Page-1 Freelance Client Acquisition 2.0 (Marketplace & Out of Marketplace) Course Module for Live Online Combo (Batch 13) FCA5 Freelance Marketplace (Fiverr) Module 01: Foundations of Freelance Success ❖ Foundations of Freelancing & Digital Marketplaces ❖ Strategic Goal Setting for Freelance Success ❖ Competitor Analysis & Market Positioning ❖ Developing a Winning Freelance Strategy ❖ Cultivating a Growth-Oriented Mindset Module 02: Personal Branding for Marketplaces ❖ Understanding the Importance of Personal Branding ❖ Defining Your Unique Professional Identity ❖ Crafting a Compelling Freelancer Bio and Profile ❖ Showcasing Expertise through Portfolio & Case Studies ❖ Building Trust with Professional Photos & Credentials ❖ Establishing Consistency Across Multiple Platforms Module 03: Crafting a Unique Value Proposition (UVP) ❖ Understanding the Concept of UVP in Freelancing ❖ Identifying Target Clients and Their Pain Points ❖ Highlighting Your Core Strengths and Differentiators ❖ Transforming Skills into Client-Centered Benefits ❖ Crafting a Clear and Compelling UVP Statement ❖ Integrating UVP Across Profiles, Gigs, and Proposals Module 04: Strategic Service & Category Selection
Freelance Client Acquisition 2.0 (Marketplace & Out of Marketplace) FCA5 Live Online Combo Batch | Page-2 ❖ Understanding Fiverr/Upwork Service Categories ❖ Analyzing Market Demand vs. Competition ❖ Aligning Services with Your Skills & Expertise ❖ Choosing High-Demand, Low-Competition Niches ❖ Evaluating Profitability of Selected Services ❖ Positioning Services for Long-Term Growth Module 05: Choosing Profitable Niches for Freelance Success ❖ Understanding the Importance of Choosing the Right Niche ❖ Analyzing Market Demand and Competition ❖ Aligning Your Skills and Expertise with Market Needs ❖ Identifying Profitable and High-Converting Niches ❖ Evaluating Long-Term Growth Potential of Selected Niches ❖ Positioning Yourself Strategically Within Your Niche Module 06: Data-Driven Keyword Research ❖ Introduction to Freelance Keyword Research ❖ Short-Tail vs. Long-Tail Keywords ❖ Analyzing Keyword Demand and Competition ❖ Using Tools for Data-Driven Keyword Insights ❖ Selecting High-Impact Keywords for Services ❖ Implementing Keywords for Maximum Visibility Module 07: Fiverr Policies & Compliance Essentials ❖ Introduction to Fiverr Policies and Guidelines ❖ Understanding Prohibited and Restricted Services ❖ Account Verification and Compliance Requirements ❖ Avoiding Common Reasons for Account Suspension ❖ Maintaining Professional Conduct on the Platform ❖ Ensuring Long-Term Account Safety and Trust Module 08: High-Impact Gig Creation
Freelance Client Acquisition 2.0 (Marketplace & Out of Marketplace) FCA5 Live Online Combo Batch | Page-3 ❖ Identifying Client Needs and Market Gaps ❖ Structuring Gigs: Packages, Pricing, and Delivery ❖ Crafting Compelling Titles and Descriptions ❖ Using Visuals: Images, Videos, and PDFs Effectively ❖ Setting Clear Scope, Revisions, and Extras ❖ Ensuring Gigs Are Optimized for Search and Conversion Module 09: Exploring Fiverr’s Core Features ❖ Overview of Fiverr Platform and Dashboard ❖ Understanding Seller Levels and Metrics ❖ Fiverr Analytics: Tracking Performance and Insights ❖ Managing Orders, Milestones, and Deliverables ❖ Buyer Requests and Proposal Management ❖ Fiverr Tools for Communication, Promotions, and Growth Module 10: Gig Ranking Techniques ❖ Understanding Fiverr’s Ranking Algorithm ❖ Optimizing Gig Titles, Tags, and Categories ❖ Crafting SEO-Friendly Gig Descriptions ❖ Using High-Quality Images, Videos, and PDFs ❖ Leveraging Reviews and Ratings for Higher Rank ❖ Monitoring and Adjusting Gigs for Continuous Improvement Module 11: Advanced Gig Optimization Techniques ❖ Analyzing Gig Performance Metrics ❖ Recovering Gigs After a Ranking Drop ❖ Refining Keywords and Tags for Better Visibility ❖ Enhancing Titles, Descriptions, and Visuals ❖ Using Fiverr Analytics to Make Data-Driven Improvements ❖ Promoting Gigs Outside Fiverr for Increased Traffic Module 12: Professional Client Management