ROUND 03
SITUATION ANALYSIS EXECUTION PLAN BUDGET & MEASUREMENT VISUALIZATION & REFERENCES SITUATION ANALYSIS Contestants should be able to research and understand the SEA market and from that narrow down to the Singapore market in particular, with a clear understanding of the local competitive landscape. SEGEMENTATION & TARGET AUDIENCE Contestants should be able to point out the characteristics of the company’s audience including but not limited to: Demographics, size, growth, psychology, behavior, etc. Further ndings are necessary to prove that this target market is potential enough to penetrate. From the target audience, contestants should be able to come up with the product positioning, customers’ insights together with relevant ideas and approaches in response to the insights. 05 25 20 05 SEGEMENTATION & TARGET AUDIENCE 10 PRODUCT POSITIONING, INSIGHTS & BIG IDEAS 15 10 TEAM PRESENTATION 10 Q&A PRODUCT POSITIONING, INSIGHTS & BIG IDEAS EXECUTION PLAN Contestants should be able to demonstrate great uses of all marketing tactics to deliver the campaign. Besides, contestants are required to visualize all tactics in a vivid and informative way that best match the local audience. BUDGET & MEASUREMENT Contestants have an understanding of the local marketing expenses, and the budget allocation is reasonable enough to meet the campaign objectives. Contestants are able to leverage storytelling and other pitching creative methods to impress the judges. Team condence, coordination, and great command of English are also appreciated. TEAM PRESENTATION Contestants are able to handle questions and respond back in time with as little aw as possible. Q&A Contestants should be able to give clear content, eye-catching fonts, and colors. Designs, videos, and mock-ups are highly encouraged here to visualize the presentation. If using data and trends, in-text citation and references should be included. VISUALIZATION AND REFERENCES
• Submission title: [Round 3]_[Team Name]_[Z Marketer S2] • Submission le: PDF le under 5GB. • The work MUST BE fully-written in English. • Slide limit: 25 ( including cover page, references,etc.) • References if showing data & trends. • Contestants will submit through Gmail of the team leader to Z-marketer
[email protected] SUBMISSION Deadline for submission: No later than 23h59, 9th of November, 2021 (video) • Format: Ending with .mp4 - Compact into Google Drive and sharing the link via
[email protected] • Duration: 10 minutes (minimum 9 minutes - maximum 10 minutes) • Screen size: 19- 6 (1920: 1080) • All participants has to present on the video with the slides show NOTE
English