Tiêu đề MKT-Nguyễn Thị Hải Duyên.pdf ✅

NGUYEN THI HAI DUYEN Ho Chi Minh, Vietnam | (+84) 903-518-979 | LinkedIn |Email: [email protected] CAREER OBJECTIVES An adaptive learner with a background in marketing and project management, I bring strong skills in collaboration, communication and logical thinking to drive business & brand growth. In short term, i’m data-driven and eager to plan and implement innovative campaigns by applying my curiosity, business acumen and problem-solving skills; further to build, grow brands and become a leading figure in FMCG industry. EDUCATION Western Sydney University, Ho Chi Minh City, Vietnam Expected Graduation: Sep, 2025 Bachelor of Marketing | GPA: 8.3/10 Key tools: SQL, G-suite, MS Office • Dean’s Academic Excellence Scholarships for first-year student, 40% tuition fee covered. • Vice-Chancellor's Academic Excellence Scholarships for second-year student, 50% tuition fee covered. • Dean’s Academic Excellence Scholarships for third-year student, 30% tuition fee covered. EXPERIENCE UNILEVER (The multinational FMCG company in Vietnam) Customer Strategy and Planning Intern Mar 2025– Jun 2025 Beauty and Wellbeing Unit: Tresemme, Dove, Simple, AHC, etc. • Coordinated and supported different stakeholders (Key Account, Media, Agency, Supply Chain, etc) to brainstorm deliverables and to managed thematic, new product launching campaigns operation/timelines. • Involved in commercial and media planning, followed execution and tracking ecommerce sales performance. • Managed promotion gift scheme from planning volume & value to stock movement for spike and thematic campaigns. • Weekly/Monthly conducted data analysis and report to detect opportunities and threats for BTL effectiveness, performance (search, cpas, affiliate metrics) Achievement: Built a framework for gift planning, master campaign tracking file under Hair category, supported team to analyse gross sales values actual versus plan in March 2025 (TBU) SHOPEE (The market-leading ecommerce platform in Vietnam) Marketing Intern | Output Jun 2024 – Sep 2024 • Led & managed end-to-end partnership campaigns (planning, execution, monitoring, and reporting) with top games FreeFire, PUBG, AOV. • Recruited +14% churned customers by using ZNS tactic after analysing user behavior in app with Business Intelligence team • Achieved +10K clicks by drafting creative assets (visual brief, social post, KOLs content, etc) for Graphic Design, Promotions and CS/CX teams • Weekly analyzed & reported data by demographics and traffic sources, competitors’ ATL and promotion scheme. Achievement: Acquired daily average 11K+ joiners, 6K+ new users for a 10-day campaign with each game partner AIESEC (The world’s largest not-for-profit, youth-run organisation) Marketing & PR Executive | Output Mar 2024 – Jun 2024 • Primary and secondary researched on 16-30 age segment, mainly with indepth interviews to generate insight for event repositioning & development. • Built hitlist and managed partnerships with 10+ NGOs/NPOs stakeholders (Ve Chai Chú Hoả, Sài Gòn Xanh, 2030 Youth Force Vietnam, etc.) • Built a 3-month IMC plan and content map, landing page with Digital team • Prepared social content and design for promotions & events using Canva • Coordinated with 30+ people to host 2 offline events, in charge of media, logistics and KOLs interviews (@le.shushu, @vanskitchen) Achievement: 600+ Sign-ups and 400+ participants for 2 offline events YouthSpeak Project & Forum ACHIEVEMENTS Top 10 | Hành Trình Kinh Doanh 2024 | Output Against 2000+ teams | Created proposals for BAT (A multunational company selling cigarettes, tobacco and other nicotine products) & AB inBev (A multinational beverage and brewing company) • Analyzed brand, competitor, channels’ data and interviewed customers to identify customers’ pains and brand’s omnichannel failed points • Inovated new customer journey, re-define brand role, upgraded product line and intergrated Gen-AI with an IMC plan • Planned tactics & Developed concepts and creative assets (key visuals, message, content) for each store in different cities Top 24 | Marketing On Air 2024 | Output Against 3000+ teams | Created proposals for Nagakawa (A Vietnam’s home appliances brand) & Baseus (A leading brand in electronic accessories) • Desk research and conducted market immersion to analyse brand, competitors and micro/macro-environment trend for source of growth • Synergize with teammates to interview and survey 70+ participants to segment customers and define insights • Developed creative assets and deployment plan (key visuals, key message, channel strategy, content map, a viral video) of a detailed IMC plan CERTIFICATES • Business Case 101 - The Building Blocks • Road to MT – The Trainee Club • IELTS: 7.5