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SWOT Analysis
Strength  Huge Potential Market pool (50% local 50% foreign)  High demand for product all year round  Utilization of All-local resources  Accessible location  Flexibility in management and marketing programs  Reputation for Innovation  Excellent sales staff with strong knowledge of existing products  Successful marketing strategies  Limitless age restriction for target market  Financial segregation of market is as close as to none  Accessibility and availability of resources for an entire year
Weakness  High financial and promotional requirements for starting a business  Initial establishment being limited to one  Absence of Consumer reliance for initial Business  Large number of Legitimate completion  Western Colonial Mentality  Initial loss gained on first stages of business  Current low economic performance of our country  Unpredictability of Foreign market pool  Bad weather conditions  Varying food preferences of consumers  Lack of business experience
Opportunity  High Potential Market Pool (50% local 50% foreign)  Branch Expansion on a National level  Public Private Partnership in terms of promotion and marketing campaigns  Global acclamation Overseas Expansion

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