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SWOT Analysis
Strength Huge Potential Market pool (50% local 50% foreign) High demand for product all year round Utilization of All-local resources Accessible location Flexibility in management and marketing programs Reputation for Innovation Excellent sales staff with strong knowledge of existing products Successful marketing strategies Limitless age restriction for target market Financial segregation of market is as close as to none Accessibility and availability of resources for an entire year
Weakness High financial and promotional requirements for starting a business Initial establishment being limited to one Absence of Consumer reliance for initial Business Large number of Legitimate completion Western Colonial Mentality Initial loss gained on first stages of business Current low economic performance of our country Unpredictability of Foreign market pool Bad weather conditions Varying food preferences of consumers Lack of business experience
Opportunity High Potential Market Pool (50% local 50% foreign) Branch Expansion on a National level Public Private Partnership in terms of promotion and marketing campaigns Global acclamation Overseas Expansion