Tiêu đề [METRIC] Online Market Retail Q1.2025.pdf ✅

In the context of Vietnam’s economy gradually recovering and adapting to global fluctuations, e-commerce continues to assert itself as one of the key drivers of growth in the retail sector. The Q1/2025 Online Retail Marketplaces Report and Q2/2025 Outlook are developed to provide sellers, businesses, and investors with a comprehensive and up-to- date overview of consumer trends, buyer behavior, and competitive dynamics across major e-commerce platforms in Vietnam. This report focuses on analyzing data from four marketplaces: Shopee, TikTok Shop, Lazada, and Tiki, enabling readers to gain a clearer understanding of market share movements and distribution across marketplaces by product category, price segment, and brand. The contents of the report include:, An overview of Vietnam’s economic growth in Q1/2025, Key domestic e-commerce news, Analysis of the scale and growth rate of major platforms, Seller and warehouse network characteristics, Product category trends and price segmentation, Top-performing brands and trending keywords, Consumption and growth forecasts for Q2/2025. The report's research methodology is built on the collection and analysis of data from various sources. We utilize Big Data analytics tools and artificial intelligence (AI) to process and compile information, ensuring the accuracy and comprehensiveness of the report. Data collected spans from Jan 1, 2025, to March 31, 2025; products in service categories, promotional gifts with abnormal sales that don't align with customer feedback, and ghost orders are excluded, along with products sold through livestream sessions. Additionally, the report references and incorporates third-party data, with all sources clearly cited to ensure transparency and reliability. Metric team FOREWORD