Tiêu đề Young-Marketers-Semifinal-Proposal-C__-H.pdf ✅

YOUNG MARKETERS SEASON 8 THE ANXIOUS GENERATION Nguyen Xuan Vinh | FTU HCMC
LET’S BEGIN WITH THE FLOW Interpret the Brief Clarify the Challenge Insight and Strategy Idea and Execution
BACKGROUND MILLENNIALS BECOME THE ANXIOUS GENERATION WITH THE RISING OF MENTAL ILLNESS – TYPICALLY DEPRESSION AND ANXIETY DISORDERS. BRAND OBJECTIVE Increase brand consideration for Fulbright University regarding its mission and vision CAMPAIGN OBJECTIVE Increase better awareness and better care of Millennials on their mental health problems Interpret the Brief