Chapter 15 Information Search Chapter 15 Information Search Answer Key Multiple Choice Questions 1. (p. 511) The second screen refers to A. watching streaming video on a mobile device. B. surfing the Internet. C. watching TV while interacting with another mobile device. D. local mobile search. E. all of the above. The term refers to using mobile devices while watching TV. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Understand Difficulty: 2 Medium Learning Objective: 15-01 Discuss internal and external information search and their role in different decision types Topic: Information Search 2. Which of the following statements is FALSE regarding information search? A. The amount of search depends on purchase involvement. B. Searching for information is free. C. Information search involves mental as well as physical activities that consumers must perform. D. The initial search generally produces a set of guides or decision restraints. E. Search has benefits such as finding a lower price or getter higher quality. Search has costs that tend to limit the amount of search, even for very important decisions. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 2 Medium Learning Objective: 15-01 Discuss internal and external information search and their role in different decision types Topic: The Nature of Information Search 15-1 Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Downloaded by Thiên Thy (
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3. Once a problem is recognized, relevant information from long-term memory is used to determine if a satisfactory solution is known, what the characteristics of potential solutions are, what the appropriate ways to compare solutions are, and so forth. This is referred to as _____. A. internal search B. external search C. primary search D. ongoing search E. evoked search If a resolution is not reached through internal search, then the search process is focused on external information. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 1 Easy Learning Objective: 15-01 Discuss internal and external information search and their role in different decision types Topic: The Nature of Information Search 4. Nakeisha wants to purchase some new makeup, but she wants something different from what she is currently using. Because she has experience with this product, she just thinks of the other products she has tried and decides to purchase one of those. Which type of information search has Nakeisha performed? A. internal search B. external search C. primary search D. secondary search E. evoked search If a resolution is not reached through internal search, then the search process is focused on external information. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Understand Difficulty: 1 Easy Learning Objective: 15-01 Discuss internal and external information search and their role in different decision types Topic: The Nature of Information Search 15-2 Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Downloaded by Thiên Thy (
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