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Typefool Graphic Design Studio Brand Strategy Document 2024© Brand Discovery Brief Typefool Graphic Design Studio Brand Strategy Document 2024©
Introduction Welcome to the Brand Discovery Brief—a pivotal document designed to unveil the essence, purpose, and personality of your brand. In the ever-evolving landscape of business and design, a well-defined brand identity is the cornerstone of success. It is the visual, emotional, and strategic compass that guides your brand’s journey in a crowded marketplace. This comprehensive guide serves as a roadmap for you and our team to explore the intricacies of your brand. We will embark on a journey to uncover “the what,” “the who,” “the why,” and “the how” of your brand, laying the foundation for impactful design, strategic messaging, and lasting brand loyalty. Typefool Graphic Design Studio Brand Strategy Document 2
01 The What • Basics • Offering • Culture
Typefool Graphic Design Studio Brand Strategy Document 4 The basics provide fundamental information about the business, project scope, timeline, and contact details. 1. Business Information • What is the legal name of your company? • Can you provide a brief overview of your company’s history and background? • What are your contact details, including primary contact person and communication preferences? • What name and slogan do you want to use for the logo? • What is the meaning of the name? 2. Deliverables and Scope • What specific deliverables do you expect from this branding project? 3. Timeline and Deadline • What is the desired timeline for completing this branding project? • Are there any critical milestones or deadlines we should be aware of? Basics (A)