Tiêu đề ĐÁP ÁN ĐỀ DUYÊN HẢI YÊN BÁI LỚP 11 2024.docx ✅

1 SỞ GD-ĐT YÊN BÁI TRƯỜNG THPT CHUYÊN NGUYỄN TẤT THÀNH ĐỀ THI ĐỀ XUẤT (Đề thi gồm 20 trang) KỲ THI CHỌN HỌC SINH GIỎI CÁC TRƯỜNG THPT CHUYÊN KHU VỰC DUYÊN HẢI VÀ ĐỒNG BẰNG BẮC BỘ NĂM 2024 Môn: TIẾNG ANH – LỚP 11 Thời gian: 180 phút (không kể thời gian giao đề) SECTION A: LISTENING (50 POINTS) Part I. You will hear part of a discussion about McDonald's recent experiment with using artificial intelligence (AI). Listen and decide whether the following sentences are true (T) or false (F). (10 points) 1. McDonald's plans to permanently discontinue the use of AI in their drive-throughs following the recent experiment. F 2. McDonald's AI struggled with customized orders. T 3. The AI technology McDonald's used could accurately handle audio input even in noisy environments. F 4. Nathan Bie compared the AI's learning curve to that of a 15-year-old trainee on their first job. T 5. McDonald's stated that their recent price increases were much higher than what people think. F TRANSCRIPT While McDonald's is pulling the plug on its experimental use of artificial intelligence, the fast food giant was looking to use AI to simplify and expedite its drive-through experience. The technology was deployed at about 100 US locations, but there were some issues that left customers pretty frustrated. So, I want to bring in Nathan Bie, a business reporter for Axios. I heard of a woman who was trying to order ice cream, but it kept on wanting to put bacon on top of it, which honestly does not sound that bad to me at all. That's what you call a happy accident, but clearly, we can see why this experiment failed. What happened with McDonald's, and is this the end of AI when it comes to fast food? Well, first off, we're not going to judge anyone for their food preferences. If they want bacon on their ice cream, that's okay, but I'm pretty sure that's not what they wanted. Yeah, the AI experiment here for McDonald's doesn't seem to have gone that great. All the mistakes that were reported on social media, I think, suggest that it does have a long way to go, and that's probably one reason why McDonald's says they're going to be done with this experiment. But they are saying this is for now. I think that there is a goal to bring this back at some point. So, what it really seemed like, as I perused TikTok, is that once your order deviated somewhat from the main menu, then AI really had a problem. You couldn't say "hold the pickles." Things just really start to fall apart. But I wondered if other chains were using this that maybe had simpler menus and were having more success.
2 Yeah, I think that's probably part of it. I think one of the challenges for fast food companies is that they have thousands of different combinations. I think I once heard Starbucks has literally billions of potential different drink combinations that you could actually do based on whatever you actually end up deciding to get. So, I think that that's one issue. I think another problem here was that the audio would maybe sometimes pick up what someone else was saying. If someone else in the restaurant said "ketchup" and then the other person said "ice cream," they may have heard both and got confused. Those are the kinds of things that a human probably would understand that's not what you do. However, we've all been to McDonald's and had an order gone wrong, so there's certainly opportunity there. But I think McDonald's clearly knows this is not ready for prime time. Yeah, well it reminded me of the 15-year-old with their very first job, and they got "trainee" on their name tag. So, they're kind of messing up on the first shift, but they're going to get better. They just got to go back to maybe working on the fries. AI is being implemented behind the scenes to do all kinds of things. But then it makes me think, what about the employees? I know they say this is all about the customer experience, but part of it also has to be about maybe fewer people working at a McDonald's or other places. I think there's no doubt that companies like McDonald's are looking to cut costs, in part because they face higher—they're having to implement these higher prices due to higher labor costs, higher material costs. Food prices have increased. We know McDonald's just recently issued a statement saying that their prices haven't gone up as much as people think. That signals to me that they know there's a perception that McDonald's prices, at the very least, have gotten higher than expected. I mean, I went to McDonald's not long ago and saw that the double cheeseburger was $4, and I was shocked that it was $4. So, clearly there is a desire here to cut costs. Whether the AI can help them do that in the future is up in the air. Part II. You will hear part of a lecture about culture of organizations. Answer the following questions with a word or a short phrase (NO MORE THAN THREE WORDS). (10 points) 6. In what kind of organizations is the power culture commonly observed? small organizations 7. What form of communication often occurs in organizations with power culture? conversations 8. What is job security considered to be in power culture organizations? a low priority 9. How are jobs controlled in large companies with role culture? rules and procedures 10. What can large organizations achieve due to their size in relation to production costs? economies of scale TRANSCRIPT "Good morning, everyone. Now, whether you're going to university to study business or some other subject, many of you will eventually end up working for a company of some kind. Now, when you first start working somewhere, you will realize that the organization you've joined has certain characteristics, and we often refer

4 B. is a significant challenge to FACEBOOK increasing its revenue. C. puts FACEBOOK at a competitive advantage. D. gives the company an opportunity to advertise more. 13. In what situation does Alison believe FACEBOOK users might abandon the company? A. if they are given the option of watching adverts on the certain apps and sites. B. if a free social network becomes available on the net. C. if the company pushes advertisements onto users too forcefully. D. if sites and apps start to appear which put users of using FACEBOOK. 14. Which of the following is TRUE about the company's performance? A. the share price has now dropped by over one-third. B. there has been a 6% improvement in the share price overnight. C. $38 has been wiped off the share price. D. it has become the biggest flop in history. 15. Nick believes that Google ______________. A. will inevitably prevail over FACEBOOK in time. B. was short-sighted to invest everything it had into one project. C. technology will be made redundant by what FACEBOOK offers users. D. will become profit-making in a matter of time. TRANSCRIPT F1: So, Nick, Alison, what of the Facebook floatation – is it too early to call it a disaster? Or is that too strong a word even? M1: I think probably so Emily, though certainly there have been major mistakes made in the handling of the company in the lead up to, during and since the flotation took place. And there doesn’t seem to be any good news on the horizon either, what with the company announcing a narrower profit margin this quarter – news which comes as a surprise to analysts and which highlights the unpredictability of the FACEBOOK business environment and the fact that the potential of internet advertising as a means of generating revenue is as yet largely unknown and untested, so the values we put on the companies like FACEBOOK and so on are little more than guesstimates. F2: Right Nick, and high-end guesstimates at that; there’s been none of the usual conservatism in valuing FACEBOOK. Its floatation-day share price was top-end and left little room for investors to cash in on potential future gains, since none are likely in the short-to-medium-term. But it’s not all bad news. After all, the company is making money and increasing its revenue, albeit at a slightly slower pace than anticipated, and the revenue results for the last quarter were not bad; I mean, $1.18 billion is not an inconsiderable sum. Sure, of that everything and more was consumed by rising costs and by efforts to keep shareholders happy