Tiêu đề Nielsen Case Competition 2016 (Semi-final)_ Team EBAFH.pdf ✅

Copyright ©2012 The Nielsen Company. Confidential and proprietary. 1 NIELSEN CASE COMPETITION 2016 SEMI-FINAL ROUND TEAM EBAFH October 31st , 2016

Copyright ©2012 The Nielsen Company. Confidential and proprietary. 3 Copyright ©2014 The Nielsen Company. Confidential and proprietary. AGENDA EXECUTIVE SUMMARY FMCG’S PICTURE COMPANY’S PERFORMANCE EVALUATION KEY ISSUES & RECOMMENDATIONS BABY DIAPER CATEGORY SEGMENTS OVERVIEW
Copyright ©2012 The Nielsen Company. Confidential and proprietary. 4 Copyright ©2014 The Nielsen Company. Confidential and proprietary. EXECUTIVE SUMMARY PRODUCT INNOVATION Develop Unique Driver and Product Differentiation Resolve current issues with product DISTRIBUTION ENHANCEMENT Aggressively expand on TT Invest on developing MT Channels Establish partnership with maternity hospitals ADVERTISING, PROMOTIONS & COMMUNITY ENGAGEMENTS Win share through intensive Advertising and Promotions Loyal maternity community that generates Word of Mouth