AUTHOR PROFILE MANAGEMENT E[X]POSED 2024 Judul Karya Tulis : Everwear : All in one platform to solve your clothing problem Perguruan Tinggi : Universitas Indonesia Ketua Nama Lengkap : Barik Sunaryanto Putro NIM : 2306226536 Jurusan/Fakultas : Ilmu Ekonomi/FEB Alamat : Bukit Cimanggu Villa, Bogor No. Hp : 081219491120 Email :
[email protected] Anggota 1 Nama Lengkap : Ellen Christiana Husada NIM : 2306156082 Jurusan/Fakultas : Manajemen/FEB Alamat : Jl. Palakali, Kukusan, Kecamatan Beji, Kota Depok, Jawa Barat 16425 No. Hp : 085236576910 Email :
[email protected] Anggota 2 Nama Lengkap : Arissya Chairunnisa NIM : 2306246563 Jurusan/Fakultas : Psikologi/FPsi Alamat : Jl. Sawo, Gria Jakarta, Pamulang Barat, Tangerang Selatan 15417 No. Hp : 085924573466 Email :
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DAFTAR ISI AUTHOR PROFILE.............................................................................................................1 BAB 1 PENDAHULUAN......................................................................................................................5 1.1 Latar Belakang................................................................................................................ 5 1.1.1 Situation................................................................................................................. 5 1.1.2 Complication..........................................................................................................6 BAB 2 GAMBARAN UMUM DAN RENCANA USAHA.................................................................7 2.1 Deskripsi Bisnis.............................................................................................................. 7 2.2 Visi dan Misi................................................................................................................... 7 2.3 Deskripsi Layanan...........................................................................................................8 BAB 3 PEMBAHASAN........................................................................................................................ 9 3.1 Analisa Bisnis................................................................................................................. 9 3.1.1 TOWS Analysis..................................................................................................... 9 3.1.2 Struktur Organisasi.................................................................................................... 10 3.1.3 Value Proposition Canvas.................................................................................... 10 3.2 Analisa Pasar.................................................................................................................11 3.2.1 Five Porter Forces................................................................................................ 11 3.2.2 Target Market....................................................................................................... 11 3.2.3 Market Size.......................................................................................................... 12 3.2.4 Competitor Analysis............................................................................................ 13 3.3 Rencana Operasi........................................................................................................... 14 3.5 Rencana Pemasaran.......................................................................................................17 3.5.1 Analisis Marketing Mix....................................................................................... 17 3.6 Rencana Eksekusi......................................................................................................... 20 3.6.1 Rencana Tahap Awal............................................................................................20 3.6.2 Rencana Jangka Panjang......................................................................................21 3.7 Proyeksi Keuangan....................................................................................................... 22 3.8 Rencana Mitigasi Risiko............................................................................................... 23 BAB 4 PENUTUP................................................................................................................................24 4.1 Kesimpulan................................................................................................................... 24 4.2 Saran..............................................................................................................................24 DAFTAR PUSTAKA.............................................................................................................. 25 LAMPIRAN.............................................................................................................................27 Lampiran 1 : Flow Layanan EverStyle......................................................................... 27 3
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