Tiêu đề Comprehensive Notes: Flipkart Ads: Product Contextual Ads (PCA) ✅

○ Example: Target "smartphone under 20k" for mobile sales. 2. Advanced Targeting Options: ○ Show Ads in Related Stores: Expand visibility to users browsing complementary categories. ○ Negative Keywords: Exclude irrelevant terms to refine targeting. ○ Location Targeting: Focus on specific regions or cities. 3. Note: Only one advanced targeting option can be used per ad group. Placements for PCA Campaigns PCA ads appear in various placements on Flipkart. Each placement has its unique benefits and appeals to specific user psychology: 1. Homepage RVS (Recently Visited Stores): ○ Benefit: Grabs attention immediately when users land on Flipkart. ○ Psychology: Ideal for building awareness. 2. TOS (Top of Search): ○ Benefit: Premium placement for high visibility. ○ Psychology: Captures intent-driven users ready to buy. 3. ROS (Rest of Search): ○ Benefit: Cost-effective placement for maintaining visibility. ○ Psychology: Appeals to users browsing multiple options. 4. TOB (Top of Browse): ○ Benefit: Prominent placement on category pages. ○ Psychology: Attracts users exploring categories without specific intent. 5. ROB (Rest of Browse): ○ Benefit: Budget-friendly and consistent visibility. ○ Psychology: Targets casual browsers. Key Differences Between Amazon Ads and Flipkart Ads