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Logotype Logo Safezone Color Palette Brandmark Icon Style Typography Roobert - Light AaBbCcDdEeFfGgHhIiJjKk LlMmNnOoPpQqRrSsTt UuVvWwXxYyZz 012345678 Roobert - SemiBold AaBbCcDdEeFfGgHhIiJjKk LlMmNnOoPpQqRrSsTt UuVvWwXxYyZz 012345678 Our logotype on the left, ‘Typefool,’ speaks volumes with its unique Roobert font. It’s the embodiment of our identity, offering a timeless elegance that conveys our commitment to minimalist design. Our brandmark, the iconic ‘tf,’ embodies our passion for design and minimalism. Crafted with precision, it’s a symbol of our commitment to simplicity and sophistication. This versatile mark represents us on smaller surfaces. Logotype & Brandmark Safezone Protecting our visual identity’s integrity is para- mount. The logotype’s safezone maintains the same height as the ‘O,’ preserving its legibility and balance. Similarly, the brandmark’s safezone aligns with the width of the “f’s” top bar, ensuring consistency and proportionality in every application where it is used. Typefool - Identity systems One page branding guidelines Version 0.1 Mission At Typefool, our mission is to craft timeless brand identities that transcend trends and leave a lasting impression. We are dedicated to creating minimalist yet impactful designs that resonate with our clients’ values, aspirations, and target audiences. Through our expertise in logo and brand identity design, we strive to empower businesses to communicate their essence with clarity, authenticity, and visual elegance. Vision Our vision at Typefool is to set a new standard for modern brand identity design, where simplicity becomes a powerful tool for communication. We envision a world where brands are instantly recognizable by their distilled and refined visual identities, making a profound impact in a cluttered marketplace. Icon name: Save V 1.0 Icon name: Message V 1.0 Icon name: Document V 1.0 Icon name: Inspect V 1.0 Icon name: Playbutton V 1.0 Icon name: Arrow V 1.0 Icon name: HD V 1.0 Icon name: Delete V 1.0 Iron Black Orange Dark Grey White C 17 M10 Y 9 K 0 C 68 M54 Y 47 K 43 C 0 M86 Y 100 K 0 C 90 M70 Y 70 K 100 C 0 M0 Y 0 K 0 HEX dbdee3 HEX 494e54 HEX de4a24 HEX 000000 HEX FFFFFF R 219 G 222 B 227 R 73 G 78 B 84 R 222 G 74 B 36 R 0 G 0 B 0 R 255 G 255 B 255 Pixelgrid Our icons are built in a 24x24 field grid. We main- tain consistency even in the smallest details. Our icon style carries the same corner radius as our brandmark, ensuring uniformity.