Nội dung text DPM015 - Tài liệu buổi 2.pdf
#2 Digital Marketing Approach & Digital Media Plan
Table of contents 01. OBJECTIVE AND KPIS 02. MEDIA APPROACH 03. MEDIA PLANNING
OBJECTIVE METRICS DIMENSION TARGET KPIs Compare to: ● Yourself ● Competitor Metrics: ● Absolute ● Relative KPIs: ● Scale ● Efficiency Breakdown by: ● Channel ● Audience ● ... OBJECTIVE & KPIs
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