Tiêu đề Session 2.pdf ✅

Green marketing strategies: an examination of stakeholders and the opportunities they present Source: Cronin, J. J., Smith, J. S., Gleim, M. R., Ramirez, E., & Martinez, J. D. (2011). Green marketing strategies: an examination of stakeholders and the opportunities they present. Journal of the Academy of Marketing Science, 39, 158-174.