Tiêu đề BLM 12 | Vòng 2 | Nguyễn Trung Tín ✅

Dear Klairs often targets occasions to create marketing campaigns. Supple Preparation Unscented Toner is like a thoughtful gift that shows your deep care for your loved one, thanks to its gentle moisturizing properties. Barrier Desire Target Audience For the past year, there have been unspoken worries they haven't dared to share with each other, fearing that opening up might affect their relationship. “The National Toner” stories However, In other words, To-win strategy But which target groups would be the most suitable to educate? Look back Dear Klairs campaigns Wonder if romanticization is key to increasing public awareness? Contrast to brand desire timeline #Zillenials Dear, Klairs holds nearly 30% of the market share in the toner segment, making it a Situation Analysis clear market leader. 01 02 03 Gain prestige awards Suitable for all skin types with 4 No’s formula Key takeaway The brand should continue to build on its strengths in emotional benefits.and can leverage brand trust and popularity to attract new users. it faces low penetration compared to other sub-segments and slow growth outside of key cities... ...and slow growth outside of key cities This stems from user preferences for Toner products: 01 Unnecessary in skincare routine, it's a products without benefits. 02 Does not provide quick results. The demand for specialized products is high The risk of irritation and the danger of choosing the wrong product are high, especially for light users and first-time skincare adopters. Dear Klairs can educate these target groups on the functional benefits of the Supple Preparation Unscented Toner, highlighting it as the perfect choice for skincare beginners. A significant portion of growth potential lies within this occasion, and there is a high opportunity to further explore the "National First Love" narrative. Q4'2024 and Q1'2025 Big-bet Marketing Campaign from 11/2024 to 01/2025 #Initiative: The cold season story Skin tends to become drier and more sensitive Desire to resolve misunderstandings with each other as the new year approaches Moments when couples express and share their most genuine feelings with each other Emotional Functional The Insight #Early Gen Z Psychology Behavior Skincare Routine Habit Geographic In these days, they want to show more heartfelt attention to each other, expressing their truest feelings to create warm moments together during the cold season. INSIGHT Over the past year, I’ve quietly kept my worries to myself, afraid that opening up might affect our relationship. However, during these chilly days, I long to offer my partner more genuine attention, to express my true feelings, and create warmer, deeper moments together. Price Tier Emotional Benefit Dear Klairs is in the mid-range price range and has a competitive advantage when promoting emotional benefits . 04 Alcohol Free, Preservatives Free, Essential Oil Free, Artificial Free Intense in their love, sometimes impulsive and immature. Often attentive to their partner's needs, carefully choose gifts that are just right Big Cities in VietNam Often few experience in skincare routine Female Partner Male Partner Have experience in skincare routine Choose the proper product for beginners Not well-versed in skincare, prioritize choosing reputable, gentle, and affordable products Concern for each other An occasion that hasn't been fully exploited by competitors More focused (1995-2003)
Dry and sensitive skin Sensitive and hesitant to open up to the partner Well-hydrated skin Expressing our truest feelings for a warm season together Desire Stage M12 M1 W1 W2 W3 WW41 W1 W2 W3 W4 Strategic Approach Functional Benefit Current Stage Emotional Benefit A gentle formula with excellent hydration, antioxidant properties, and irritation reduction will keep your skin moisturized and calm in this cold weather Caring for your partner’s skin in this weather is a meaningful way to show deep affection for them Role Brand Dear Winter 2024 Dear Spring 2025 M10 M11 M2 M3 Short film “Hơi ấm tình đầu” Pop-up store 20/10 14/02 Sponsor a booth at a music festival Sponsor a booth at a prior-Tet festival E-commerce: Flash Sale, Especially Mega Sale End of the year and beginning of the year Article Booking Owned Media E-Commerce Promotions SEO/SEM Ads KOLS Content Strategy Social Stunt Content Pillar Kick off the issue of dry skin in cold season Kick off year-end gatherings Provide information about changing weather conditions, which can make skin more prone to dryness and sensitivity, and then include a CTA to emphasize the importance of thorough moisturizing. Trigger stories like ‘It’s already the end of the year, what are you waiting for? It’s time to express those unspoken feelings to your partner Highlight the product features as well as the story that paying attention to your partner's skin is also a way to show care Value Proposition Value Prestige Sharing happiness during the holiday season Objectives Find methods to address the issue Learn how to show care and attention to your partner Dear Klairs' toner is one of the good choices for quick hydration Encourage making a purchase Enhance customer satisfaction and retention Distribution Social Media, Community, PR Articles, Blog, KOLs Provide information about the award, sales volume, emphasize the keyword “national”, and the 4 No’s formula Share the stories of a few couples during these two major holidays. (Christmas and Tet) Awareness Consideration Purchase Loyalty Da đủ ẩm, tình đủ ấm Da đủ ẩm, tình đủ ấm