Tiêu đề Bid Strategy based on Campaign Goals ✅

Google Ads Bidding Strategies 1. Manual Bidding Strategies ● Manual CPC ● CPM ● vCPM (viewable Cost per 1000 impression) 2. Smart/Automated Bidding Strategies ● Target CPA ● Target ROAS ● Maximize Clicks ● Maximize Conversions ● Enhanced CPC (ECPC) ● Target Impression Share ● Maximize Conversion Value ● Target Page Search Location Bid Strategy Example/ What is it When to use it or not Target CPA If you sell a product for $1, you don’t want to set your target CPA at $7 Note: Google says the minimum is 15 - 50 conversions/sales (unique) in the last 28 - 30 days. ● Use when you want to get the most conversions for a Target CPA. ● Don't use it when you want to control over bids and ad scheduling. Target ROAS $10 in sales from campaign ÷ $2 ad spend (clicks) x 100% = 500% target ROAS Note: To use Target ROAS bidding, most campaign types need at least 15 - 50 conversions (unique) in the past 28 - 30 days. ● Use when conversions have different values and you want them to meet a target return. ● Don't use when you do not know the different values of your conversions. Maximize Conversions If your daily budget is $50, Google will spend it wisely to find the most conversions. ● You have a large budget and want to automate your ads to drive more conversions.
Enhance CPC (ECPC) ECPC gives you the option to raise or lower bids by 30%. ● Use when you want to get more conversions but still want control over your bids. ● Don't use it when you are limited by budget. Maximize Clicks Maximize Clicks is an automatic bidding strategy based on your maximum daily budget. ● Use when your goal is to get traffic to your site. ● Don't use it when you have strict ROI and CPA goals. Manual CPC Bidding Cost Per Thousand Impressions (CPM) CPM bidding is based on impressions. vCPM vCPM bidding is a tactic of manual bidding best reserved for brand awareness campaigns. Cost-Per-View Bidding (CPV) Cost-per-view bidding is reserved for video advertising on Google Ads. Note: A view is counted when someone watches 30 seconds of your video ad or interacts with the ad. Target Impression Share Bidding ● Absolute Top of Page ● Top of Page ● Anywhere on the Page Maximize conversion value
● vCPM vs CPM
Determine a Bid Strategy based on your Goals Campaign Goal/Objectives Bid Strategy Campaign Type Brand awareness ● Target Impression Share ● CPM ● vCPM ● Search ● Display ● Video (YouTube) ● Max. CPV ● Cost per Engagement ● Video (YouTube) Website traffic ● Maximize Clicks ● Manual CPC ● ECPC ● Search ● Display ● Shopping ● Video ● Demand Gen Sales ● Maximize Conversions ● Target CPA ● Target ROAS ● ECPC ● Maximize Conversion Value ● Search ● Display ● Shopping ● Video ● App ● Demand Gen Leads ● Maximize Conversions ● Target CPA ● ECPC ● Search ● Display ● Shopping ● Video ● App ● Demand Gen ● Smart Campaign Note: Google Ads Bidding Update: https://support.google.com/google-ads/answer/10962171?hl=en