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6/4/2025 1 WVU | DEPARTMENT OF COMMUNICATION STUDIES 5 CRITICAL THINKING AND PUBLIC COMMUNICATION Your Role in Public Communication Dr. Alan Goodboy 5 LEARNING OBJECTIVES Identify ways to increase your critical thinking skills. Practice problem-solving techniques to address public communication issues. 1 2
6/4/2025 2 IDEAS MODEL: You have a written persuasive appeal that you need to write on a controversial problem that people perceive (or don’t perceive) in society. And you’ll need to select a topic, articulate your position on the topic (advocating for or against a position), and incorporate what we’ve learned about public communication for this assignment in the upcoming weeks. IDEAS MODEL Problem-solving Tactics Identify I Deepen Enumerate E Assess Scrutinize S 3 4
6/4/2025 3 IDEAS MODEL: IDENTIFY Identify the problem(s) and set priorities. THINK: What should you prioritize? IDEAS MODEL: DEEPEN Deepen understanding & research of the problem. Interpret, analyze, and evaluate your data for its validity and credibility. 5 6