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Nội dung text GA4 Data Analyzing, Reporting & Taking Business Decision

GA4 Data Analyzing, Reporting & Taking Business Decision Analysis-01: Who are your Audiences/Customers? Find the below- 1. Age or age range 2. Gender 3. Location (Country/City) - Where they live 4. Language - What Language they speak 5. Device (Mobile or Desktop) - What Device they use to access your website 6. OS - Android or iOS 7. Interests
Findings from the above Analysis: Age 18 - 44 Gender Male: 61.2% & Female:38.8% Location Bangladesh - Majority in Dhaka City & Chittagong Language English Device Max users are from Mobile Devices OS Android & iOS Users Interests Major: Technology, Technophiles, Media & Entertainment, TV viewers What decisions you can take from this Analysis : [This part is not for client] ● How Business/Brand advertise based on the audience locations. ● How marketing content is being displayed on devices. ● What type of technology your audience is using to reach you. ● How to target on Facebook & Google Ads according to their interest.
Business Decision from the above Analysis: 1. You should do paid promotion in Dhaka & CTG 2. Need to check your website mobile responsiveness 3. You can target those people who are interested in below areas when you run Facebook & Google Ads Campaign - ○ Technophiles ○ Technology ○ Media & Entertainment ○ TV viewers
Analysis-02: Acquisition - How Your Customers found you online Find the below- 1. Marketing Channels ● Organic Search ● Direct ● Referral ● Social Media (FB+IG+TikTok+Pinterest etc.) ● YouTube 2. Where do most of the visitors come from? 3. From which Channel your Conversion rate is high?

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