Tiêu đề for students -Pricing strategy.pdf ✅

Chapter 11: Developing Pricing Strategies
Learning Objectives 1. How do consumers process and evaluate prices? 2. How should a company set prices ? 3. How should a company adapt prices to meet varying circumstances and opportunities? 4. What is sales promotions and what are its types?
Understanding Pricing • Pricing in a digital world ✓ Get instant vendor price comparisons ✓ Check prices at the point of purchase ✓ Name your price and have it met ✓ Get products free ✓ Monitor customer behavior & tailor offers ✓ Give customers access to special prices ✓ Negotiate prices online or even in person